How must SONY change itsbusiness strategies for 2010 and beyond? s1170048 Susumu Ito
Contents● Introduction of Sony● Products of Sony● New Product (PS Vita)● Reference
Introduction of Sony●Sony Corporationis a Japanese multinationalconglomerate corporation.●It is the worlds fifth largest media conglomeratemeasured by revenues.
Introduction of Sony●Sony is one of the leading manufacturers ofelectronics products for the consumer andprofessional markets.●Sony Corporation is the electronics business unitand the parent company of the Sony Group.
Products of Sony●PlayStationPlayStation, PlayStation2, PlayStation3, PSP,PlayStationMove●VAIOSony offers a line up laptops branded as VAIO.●Sony Pictures EntertainmentA marketing executive working for SonyCorporation created a fictitious film critic
Products of Sony● Sony BMG it was revealed that Sony BMGs music CDs hadinstalled a rootkit on the users computer as aDRM measure by its creator.● Digital photographySony offers a range of digital cameras, rangingfrom point-and-shoot models to digital SLRs.
New Product (PS Vita)●The PlayStation Vita is a hand held gameconsole by Sony Computer Entertainment.●It is the successor to the PlayStation Portable aspart of the PlayStation brand of gaming devices.
New Product (PS Vita)● Japanese gamers rushed to stores this weekendto snap up Sonys eagerly anticipated PS Vita, thesequel to their popular PSP device.● Around 325,000 units flew off the shelves inJapan, marking a successful weekends businessfor the Tokyo-based technology firm, the Guardianreported.
New Product (PS Vita)● The computer game giant has acknowledgedthat some PS Vita owners are experiencingproblems.● It has come out fighting amid rumours.●Sony is hoping that this success will help thenew hand held console compete
Reference●Sony Gets Real, Defines Business Strategy For2010 And Beyondhttp://www.sonyinsider.com/2009/11/19/sony-gets-rea●pro.sony.comhttp://pro.sony.com/bbsc/home.do●Sony defends PS Vita glitches as 325,000 sell inopening weekendhttp://www.insidejapantours.com/japan-news/2191/son