1. How must SONY change its
business strategies for 2010 and
beyond?
s1170048
Susumu Ito

2. Contents
● Introduction of Sony
● Products of Sony
● New Product (PS Vita)
● Reference

3. Introduction of Sony
●Sony Corporationis a Japanese multinational
conglomerate corporation.
●It is the world's fifth largest media conglomerate
measured by revenues.

4. Introduction of Sony
●Sony is one of the leading manufacturers of
electronics products for the consumer and
professional markets.
●Sony Corporation is the electronics business unit
and the parent company of the Sony Group.

5. Products of Sony
●PlayStation
PlayStation, PlayStation2, PlayStation3, PSP,
PlayStationMove
●VAIO
Sony offers a line up laptops branded as VAIO.
●Sony Pictures Entertainment
A marketing executive working for Sony
Corporation created a fictitious film critic

6. Products of Sony
● Sony BMG
it was revealed that Sony BMG's music CDs had
installed a rootkit on the user's computer as a
DRM measure by its creator.
● Digital photography
Sony offers a range of digital cameras, ranging
from point-and-shoot models to digital SLRs.

7. New Product (PS Vita)
●The PlayStation Vita is a hand held game
console by Sony Computer Entertainment.
●It is the successor to the PlayStation Portable as
part of the PlayStation brand of gaming devices.

8. New Product (PS Vita)
● Japanese gamers rushed to stores this weekend
to snap up Sony's eagerly anticipated PS Vita, the
sequel to their popular PSP device.
● Around 325,000 units flew off the shelves in
Japan, marking a successful weekend's business
for the Tokyo-based technology firm, the Guardian
reported.

9. New Product (PS Vita)
● The computer game giant has acknowledged
that some PS Vita owners are experiencing
problems.
● It has come out fighting amid rumours.
●Sony is hoping that this success will help the
new hand held console compete

10. Reference
●Sony Gets Real, Defines Business Strategy For
2010 And Beyond
http://www.sonyinsider.com/2009/11/19/sony-gets-rea
●pro.sony.com
http://pro.sony.com/bbsc/home.do
●Sony defends PS Vita glitches as 325,000 sell in
opening weekend
http://www.insidejapantours.com/japan-news/2191/son