9. MAIN COMPETITOR
SMARTFREN
CDMA Basis EVDO
Why I choose SMARTFREN as a main competitor because until now
only they who used the same network with AHA, which is CDMA basis
(EVDO).
OTHERS COMPETITOR – GSM Basis
Tri Modem Telkomsel Flash Flexinet IM2 Modem
11. CONSUMER COMPETITOR
Their internet habits: Their Campaign:
• How long they used it in • New campaign / Promo
daily basis • How to communicate
• What they usually do if they
• Campaign activity
connected to the internet
• Social Media habits (ATL, BTL, digital & PR)
Market research via research agency
• Qualitative research (FGD)
• Quantitative research (telemarketing, random
survey – fill in questionnaire, etc.)
Observation via website & social media
13. WHAT TO SAY TO THE CONSUMER
AFFORDABLE
AFFORDABLE &
Great Connection
(streaming without
buffering)
14. IMPLEMENTATION ON
Target Activities
'show off' on social media activities in
which they usually do at:
Express • Facebook
themselves • Twitter
• Youtube
AFFORDABLE • Personal Blog
Information &
Browsing on search engines
References
AFFORDABLE
& • Streaming
Great Entertainment • Download
Connection • Online Games
(streaming
without buffering)
15. Proposed Program
Great Connection (streaming without buffering)
DIGITAL • Games onLine package cooperate with games online
ACTIVITY companies
• Streaming new song cooperate with labels or ICEMA
(Indonesian Cutting Edge Music)
ON GROUND
• Games online Competition on 7 region (based on ESIA
ACTIVITY region: Sumatra Utara, Sumatra bagian Selatan, DKI
Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur &
Indonesia bagian Timur – Makassar)
• Enhanced with non buffering musical flash mob all
around the city (7 cities based on ESIA regions – Medan,
Palembang, Jakarta, Bandung, Semarang, Surabaya &
Makassar)
SUPPORTING • Digital Promo on Facebook, twitter (by twit celeb -
ACTIVITY kultwit), several search engine, waze, etc)
• Print Ad Promo
• Radio Promo
