SlideShare a Scribd company logo
1 of 1
Download to read offline
Ryan Unruh

Technology & HR-Leverage one for the other: "Technology and HR are enablers of business.
Integration of the two would mean not only harmonious co-existence but also leveraging one for
the other. Leveraging of technology for HR would mean digitizing the mundane HR activities
and automating the back office and transactional activities related to recruitment, performance
management, career planning, and succession planning, training and knowledge management.
Leveraging HR for technology implies managing change associated with technology by way of
communication, training, hiring, retraining, stakeholder analysis and conscious keeping. Thus
they can play complementary roles."

During the go-live stage HR has to work over time to keep the motivation levels high. This is the
time when management starts losing patience as one glitch after the other keeps appearing and
virtually bringing the business to halt. At this stage, HR has to play 'conscious keeper' for the top
management once into product relocating the surplus is a challenge for which it has to be
prepared before it.

This examples makes it clear that involvement of HR during the entire life cycle of technology is
valuable. ERP is not an isolated case. It is true for any other technology adoption only finer
details may vary. Hence HR must play a proactive role rather than being just a silent spectator or
mere executers of the wishes of business or chief technology officer in case of technological
changes.

More Related Content

What's hot

A Report On The Influence Of Technology On Human Resource Management
A Report On The Influence Of Technology On Human Resource ManagementA Report On The Influence Of Technology On Human Resource Management
A Report On The Influence Of Technology On Human Resource ManagementNavitha Pereira
 
Human Resource Planning - HRM
Human Resource Planning - HRMHuman Resource Planning - HRM
Human Resource Planning - HRMSuganya Sampat
 
Top Five HR Process Integrations That Drive Business Value
Top Five HR Process Integrations That Drive Business ValueTop Five HR Process Integrations That Drive Business Value
Top Five HR Process Integrations That Drive Business ValueSumTotal
 
Impact of Artificial Intelligence (AI) on Human Resource
Impact of Artificial Intelligence (AI) on Human Resource Impact of Artificial Intelligence (AI) on Human Resource
Impact of Artificial Intelligence (AI) on Human Resource HRMantra Software Pvt. Ltd
 

What's hot (6)

A Report On The Influence Of Technology On Human Resource Management
A Report On The Influence Of Technology On Human Resource ManagementA Report On The Influence Of Technology On Human Resource Management
A Report On The Influence Of Technology On Human Resource Management
 
Human Resource Planning - HRM
Human Resource Planning - HRMHuman Resource Planning - HRM
Human Resource Planning - HRM
 
Top Five HR Process Integrations That Drive Business Value
Top Five HR Process Integrations That Drive Business ValueTop Five HR Process Integrations That Drive Business Value
Top Five HR Process Integrations That Drive Business Value
 
HR Trends 2017
HR Trends 2017HR Trends 2017
HR Trends 2017
 
Hr one
Hr oneHr one
Hr one
 
Impact of Artificial Intelligence (AI) on Human Resource
Impact of Artificial Intelligence (AI) on Human Resource Impact of Artificial Intelligence (AI) on Human Resource
Impact of Artificial Intelligence (AI) on Human Resource
 

Viewers also liked

5 strategies of close reading
5 strategies of close reading5 strategies of close reading
5 strategies of close readingSLaPradeTCW
 
Reading strategies flip book teacher's meeting10 27-14
Reading strategies flip book teacher's meeting10 27-14Reading strategies flip book teacher's meeting10 27-14
Reading strategies flip book teacher's meeting10 27-14Jennifer Evans
 
Reading to young learners
Reading to young learnersReading to young learners
Reading to young learnershanadym
 
Composition & critical reading 2
Composition & critical reading 2Composition & critical reading 2
Composition & critical reading 2vlequire
 
Presentation | PhD Thesis Strategy Implementation
Presentation | PhD Thesis Strategy ImplementationPresentation | PhD Thesis Strategy Implementation
Presentation | PhD Thesis Strategy ImplementationDr. Arnoud van der Maas
 
Teaching reading strategies for young learners
Teaching reading strategies for young learnersTeaching reading strategies for young learners
Teaching reading strategies for young learnersDinesh Human
 

Viewers also liked (6)

5 strategies of close reading
5 strategies of close reading5 strategies of close reading
5 strategies of close reading
 
Reading strategies flip book teacher's meeting10 27-14
Reading strategies flip book teacher's meeting10 27-14Reading strategies flip book teacher's meeting10 27-14
Reading strategies flip book teacher's meeting10 27-14
 
Reading to young learners
Reading to young learnersReading to young learners
Reading to young learners
 
Composition & critical reading 2
Composition & critical reading 2Composition & critical reading 2
Composition & critical reading 2
 
Presentation | PhD Thesis Strategy Implementation
Presentation | PhD Thesis Strategy ImplementationPresentation | PhD Thesis Strategy Implementation
Presentation | PhD Thesis Strategy Implementation
 
Teaching reading strategies for young learners
Teaching reading strategies for young learnersTeaching reading strategies for young learners
Teaching reading strategies for young learners
 

Similar to Ryan Unruh

People Matters HR Technology Supplement
People Matters HR Technology SupplementPeople Matters HR Technology Supplement
People Matters HR Technology SupplementPeople Matters
 
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...Bidish Goswami
 
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACH
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACHMANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACH
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACHcharuboua
 
Nk consulting series 2.2
Nk consulting series 2.2Nk consulting series 2.2
Nk consulting series 2.2Naveen Kumar
 
Leading Transformation from HR
Leading Transformation from HRLeading Transformation from HR
Leading Transformation from HRKelly Services
 
Technology and Managing People Keeping the “Human” in Human Resources
Technology and Managing People Keeping the “Human”  in Human Resources Technology and Managing People Keeping the “Human”  in Human Resources
Technology and Managing People Keeping the “Human” in Human Resources Jo Balucanag - Bitonio
 
Recent Trends in hr
Recent Trends in hrRecent Trends in hr
Recent Trends in hrdurgasree58
 
Expand scope and partner closely with business - Chandan Chattaraj
Expand scope and partner closely with business - Chandan ChattarajExpand scope and partner closely with business - Chandan Chattaraj
Expand scope and partner closely with business - Chandan ChattarajAnil Kaushik
 
People strong hro handbook V 1.0
People strong hro handbook V 1.0People strong hro handbook V 1.0
People strong hro handbook V 1.0PeopleStrong
 
HRIA - Mint
HRIA - MintHRIA - Mint
HRIA - Mintsahana04
 
digital-pm-skills.pdf
digital-pm-skills.pdfdigital-pm-skills.pdf
digital-pm-skills.pdfLuongMinhHai
 
Aligning Human Capital & Business Strategy – A CMD’s perspective
Aligning Human Capital & Business Strategy – A CMD’s perspectiveAligning Human Capital & Business Strategy – A CMD’s perspective
Aligning Human Capital & Business Strategy – A CMD’s perspectiveNHRD Pune Chapter
 
Forbes Insights - Human Capital Management-REPORT- August 2016
Forbes Insights - Human Capital Management-REPORT- August 2016Forbes Insights - Human Capital Management-REPORT- August 2016
Forbes Insights - Human Capital Management-REPORT- August 2016Wendy Moran
 
6 best practices to get started on a digital HR strategy
6 best practices to get started on a digital HR strategy6 best practices to get started on a digital HR strategy
6 best practices to get started on a digital HR strategyAbhishek Sood
 
Improving people strategy execution through HR outsourcing | Orion Partners
Improving people strategy execution through HR outsourcing | Orion PartnersImproving people strategy execution through HR outsourcing | Orion Partners
Improving people strategy execution through HR outsourcing | Orion PartnersCGI
 
Common Human Resource (HR) Issues
Common Human Resource (HR) IssuesCommon Human Resource (HR) Issues
Common Human Resource (HR) Issueseatableinterior96
 
HulloJobs Technology Shaping HR’s Future
HulloJobs Technology Shaping HR’s FutureHulloJobs Technology Shaping HR’s Future
HulloJobs Technology Shaping HR’s FutureHullo Jobs
 
Article - The Age of Technology will Save Us
Article - The Age of Technology will Save UsArticle - The Age of Technology will Save Us
Article - The Age of Technology will Save UsDamon Lovett, HRIP
 

Similar to Ryan Unruh (20)

People Matters HR Technology Supplement
People Matters HR Technology SupplementPeople Matters HR Technology Supplement
People Matters HR Technology Supplement
 
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...
Managingpeopleandtechnologythegregoryframeworkapproach drpralaykumarghosh-121...
 
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACH
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACHMANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACH
MANAGING TECHNOLOGY AND PEOPLE: THE GREGORY FRAMEWORK APPROACH
 
Nk consulting series 2.2
Nk consulting series 2.2Nk consulting series 2.2
Nk consulting series 2.2
 
Leading Transformation from HR
Leading Transformation from HRLeading Transformation from HR
Leading Transformation from HR
 
Technology and Managing People Keeping the “Human” in Human Resources
Technology and Managing People Keeping the “Human”  in Human Resources Technology and Managing People Keeping the “Human”  in Human Resources
Technology and Managing People Keeping the “Human” in Human Resources
 
Recent Trends in hr
Recent Trends in hrRecent Trends in hr
Recent Trends in hr
 
Expand scope and partner closely with business - Chandan Chattaraj
Expand scope and partner closely with business - Chandan ChattarajExpand scope and partner closely with business - Chandan Chattaraj
Expand scope and partner closely with business - Chandan Chattaraj
 
People strong hro handbook V 1.0
People strong hro handbook V 1.0People strong hro handbook V 1.0
People strong hro handbook V 1.0
 
HRIA - Mint
HRIA - MintHRIA - Mint
HRIA - Mint
 
digital-pm-skills.pdf
digital-pm-skills.pdfdigital-pm-skills.pdf
digital-pm-skills.pdf
 
Aligning Human Capital & Business Strategy – A CMD’s perspective
Aligning Human Capital & Business Strategy – A CMD’s perspectiveAligning Human Capital & Business Strategy – A CMD’s perspective
Aligning Human Capital & Business Strategy – A CMD’s perspective
 
hr management
hr managementhr management
hr management
 
Forbes Insights - Human Capital Management-REPORT- August 2016
Forbes Insights - Human Capital Management-REPORT- August 2016Forbes Insights - Human Capital Management-REPORT- August 2016
Forbes Insights - Human Capital Management-REPORT- August 2016
 
6 best practices to get started on a digital HR strategy
6 best practices to get started on a digital HR strategy6 best practices to get started on a digital HR strategy
6 best practices to get started on a digital HR strategy
 
Improving people strategy execution through HR outsourcing | Orion Partners
Improving people strategy execution through HR outsourcing | Orion PartnersImproving people strategy execution through HR outsourcing | Orion Partners
Improving people strategy execution through HR outsourcing | Orion Partners
 
Common Human Resource (HR) Issues
Common Human Resource (HR) IssuesCommon Human Resource (HR) Issues
Common Human Resource (HR) Issues
 
Hrm
HrmHrm
Hrm
 
HulloJobs Technology Shaping HR’s Future
HulloJobs Technology Shaping HR’s FutureHulloJobs Technology Shaping HR’s Future
HulloJobs Technology Shaping HR’s Future
 
Article - The Age of Technology will Save Us
Article - The Age of Technology will Save UsArticle - The Age of Technology will Save Us
Article - The Age of Technology will Save Us
 

Recently uploaded

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 

Recently uploaded (20)

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 

Ryan Unruh

  • 1. Ryan Unruh Technology & HR-Leverage one for the other: "Technology and HR are enablers of business. Integration of the two would mean not only harmonious co-existence but also leveraging one for the other. Leveraging of technology for HR would mean digitizing the mundane HR activities and automating the back office and transactional activities related to recruitment, performance management, career planning, and succession planning, training and knowledge management. Leveraging HR for technology implies managing change associated with technology by way of communication, training, hiring, retraining, stakeholder analysis and conscious keeping. Thus they can play complementary roles." During the go-live stage HR has to work over time to keep the motivation levels high. This is the time when management starts losing patience as one glitch after the other keeps appearing and virtually bringing the business to halt. At this stage, HR has to play 'conscious keeper' for the top management once into product relocating the surplus is a challenge for which it has to be prepared before it. This examples makes it clear that involvement of HR during the entire life cycle of technology is valuable. ERP is not an isolated case. It is true for any other technology adoption only finer details may vary. Hence HR must play a proactive role rather than being just a silent spectator or mere executers of the wishes of business or chief technology officer in case of technological changes.