soup in a cube is for those who are on the move

1. Supa Soup- Soup In A Cube For People
On The Move
By Ryan Hillback

2. The Product Features
 High calorie cube to sustain
energy for longer
 Low salt (0.3g or less) to avoid
heart and blood pressure
problems that may occur later
 A tasty meal in a minute- simply
stir in a third of a pint of boiling
water, convenient, nourishing, qu
ick and easy
 Distinct packaging- one of the
few products that includes a

3. Cup- A- Soup Vs Supa Soup Cube

4. Advert 1
 Young boy is heard coming down stairs and is dressed in
football kit
 There is a limited amount of time before leaving but he is
hungry
 The idea of having a Supa Soup is suggested
 Preparation and consumption of product briefly shown with
conversation throughout. (in the kitchen)
 Boy picks up bag, places ball under arm before leaving with
his grandfather
 Boy heard asking questions about product shape as he gets
into car, saying how much he enjoyed it
 Voiceover of slogan at the end, as car filmed moving off

5. Advert 2
 (A continuation of advert 1)
 Young boy seen sitting in the back of the car (car moving)
 He is asked if he has everything for football
 He is shown rummaging through bag pulling out items one
at a time
 Pulls out a Supa Cube, shows it to the camera with a grin
on his face
 Camera then zooms onto football boots back in the
kitchen, which have been left behind

6. Sponsorship Sequence- fastfood.co.uk
 Sequence to contain about ten seconds of
an edited McDonalds advert
 The song Mr Brightside by The Killers, will
play throughout the advert to ensure an
upbeat tone, the music will then diminish
when the voiceover can be heard
 The voiceover will say
‘fastfood.co.uk, sponsors Supa Soup, it’s
incredibly quick’

7. Radio Ad
 Further continuation of adverts 1 and 2
 Interview the young boy after football game
 The interviewer wonders why the boy didn’t
play, despite being the star player, he therefore
assumes he had an injury
 The interviewer shows surprise when the young
boy announces he left his football boots behind
 But remembered to take a Supa Soup cube with
him for half time!

8. Market Research Examples
 I have visited three major supermarkets;
Asda, Morrison's and
Sainsbury’s, discussed product
availability with manager’s (one brand
identified)
 Online
investigation, Waitrose, Tesco, Co-Op
and others such as Asda
 Used YouTube, Twitter and Facebook to
gain audience feedback
 Visited other sites including: NHS (for
facts), Ask, Google, Knorr
website, soupstachio.com etc.

9.  Thank you for listening to my
presentation, and I would be happy to
answer any questions that you may
have, and would appreciate any
constructive feedback
Soup In A Cube For People On The Move