The 2019 RaceTrends report looks at the state of the US endurance market, including registration trends, the effectiveness of promotion and fundraising tactics, and the use of technology on RaceDay.

1. Lessons from the 2019
RaceTrends Report

3. 3
The RunSignup Numbers
7,387,857 Participants in 52,049 Race
Events

4. 2019 Market Overview
4

5. Sales Tax
▷ As of January 2020, 39
states have passed
Marketplace Facilitator
Laws
▷ RunSignup will remit ~ $3
Million in sales tax in 2020
▷ Risk of non-compliance for
races and vendors is
significant
$10
Million
Industry’s Estimated
Tax Liability

6. Market Moves
❖ Hot Chocolate/EnMotive/Ram
Racing sale to New Media
❖ Asics acquires Race Roster
❖ Races Online partners with
Race Roster
❖ Ryan Henry and Josh Drew
leave Stack Sports
❖ Chronotrack - RunSignup
Partnership
❖ Tough Mudder Potential
Bankruptcy

7. IPOs
▷ Eventbrite ▷ Wanda
$3.2
Billion Dollar Initial Valuation at 17x Net
Revenue
$1.7
Billion Dollar Current Valuation at 4.6x
Net Revenue and 8x gross profit
+7.3%
North America Growth
Projection through 2022
(from SEC filing)

8. Timing
60%
Combined market
share for The Race
Director and
RunScore

9. Fundraising
❖ GiveSignup Launch
❖ Free Facebook Fundraiser Integration
❖ RunSignup all-in-one registration and fundraising platform
❖ Crowdrise shutdown and redirect to GoFundMe Charity
○ Individual Crowdfunding vs. Nonprofit

10. Industry Growth and
Trends
10

11. Race Growth
1.0%
Overall Participant
Growth

12. Repeat Participants
18%
of runners return
to the same race
the following
year

13. Pricing
Prices for shorter
distances increased,
while half
marathons and
marathons
decreased, showing
signs of pricing
pressure

14. Demographic Trends
56.1%
Of participants identified as
women, down from 61.2% in
2015.

15. Race Churn
91.6%
Races renewed
5.6%
Races died
2.8%
Races switched to
another platform

16. Promotion Trends

17. Coupons
8%
Of participants registered
with a coupon

18. Referral Rewards Refunds
13
Registrations for every
refund
7%
Of registration dollars
are from referrals
When Referral Rewards
are enabled...

19. RaceInsights
18.9%
Of all registrations come
from a search engine,
even with underreporting
Google Reports 30%
come from Organic
Search

20. Registration Trends

21. When do Participants
Register?
26%
Of 5K participants
register race week
while
34%
Of marathoners register
more than 120 days
before RaceDay

22. Pricing Strategies
27%
Of registrations take place within the 3 day period
before a price increase or registration closing

23. Mobile Adoption
70.3%
Traffic is from mobile or
tablet users
46.8%
Transactions are on
mobile phones or
tablets

24. Fundraising
Raise More. Save Time. Easy.

25. Donations

26. Fundraising
More than 13,600
races enabled
donations on
RunSignup in 2019

27. Facebook Fundraising
$490.26
More raised by connected
Facebook Fundraisers
9.74
More donations received
by connected Facebook
Fundraisers
56%
Connected fundraisers
met personal goal vs.
25.7% of unconnected
fundraisers

28. RaceDay Trends

29. RaceDay Registration
121,011
RaceDay registrations in 2019

30. CheckIn App Usage
435
Average # of runners
checked in by the app in a
given race

31. RaceJoy GPS Tracking
108%
Growth in number of
races offering RaceJoy in
2019

32. Size of Timing Businesses
5.5
Median# of employees
working at timing
company

33. Timing Business Growth
81.5% Of timers reported
growth
89.6%
Of timers indicated
a desire to grow
their business

34. Relationship with Races
80.6%
85.9%
Of timers offer
services outside of
timing
Of timers say their
races view them as
their technology expert

35. Questions?