This document discusses how running events should view themselves as products and focus on creating memorable experiences for participants through rethinking elements like distance, cost, date, and causes while also identifying their unique advantages. It suggests opportunities to improve elements before, during, and after races like lead-up events, bib pick-up, post-race activities, partners, and giveaways in order to attract more participants and differentiate from other running events.
7. EVENT EXPERIENCE IS CRITICAL
Rethink DISTANCE // COST // DATE // CAUSE EQUATION
Participants demand more value.
• social
• shareable
• memorable
CREATE AN
ELEVATED
EXPERIENCE
