We all know that self promotion is important, however, have you ever thought about creating _culture-aligned_ self promotions that not only advocate for your business, but also enrich your culture? This talk will show you ways to accomplish this by sharing experiments that have helped grow and strengthen our business while making our creative souls happy. Key Takeaways: • Creating promotions that help define who you are • How to create promotions to rally your team • The importance of creating self promotions for your ideal personas • The power of play to motivate your culture and sell yourself

2. SELF
PROMOTION
FOR
BUSINESS ANDYOUR
SOUL
Justin Ahrens
@rule29
@justinahrens

3. GOALS AUTHENTICITY
SHARING
EXPERIMENTING
SPREADINGLOVE
PLAYINGNICE

4. Unknown
IFYOU’RE
NOTBRANDING
YOURSELF

11. Unknown
DON'TBESCAREDTOPRESENTTHEREALYOUTOTHEWORLD.
AUTHENTICITY
ISATTHEHEART

12. KNOW
YOURSTORY
!

13. Will Durant

14. THER29
BASICS
AB

15. INTERNAL
PERSONAS

16. EXTERNAL
PERSONAS

17. LISTENMORE,
TALKLESS.
Then repeat.
11
NO.

18. SHARE
YOURSTORY

22. BYASHOWOFHANDS.COM

25. KNOW
WHEREYOU
AREGOING.Then go.
01
NO.

26. CREATIVE
MATTERS
REPORT

29. EXPANDING
STORYEXPERIMENTS
WITHR29LABS

30. Walt Disney
THEMOREYOULIKEYOURSELF,
THELESSYOUARELIKEANYONEELSE,
WHICHMAKESYOUUNIQUE.

31. COLOR

32. THECOLOROF.ORG

33. MAKE
LEARNINGA
PRIORITY.Be a lifelong student because otherwise,
you’re going to be lifelong mediocre.
27
NO.

35. DESIGN
OFRULE29.COM/
DESIGNOFPODCAST

36. EXPANDING
VALUE

37. THOUSHALT
BELIEVEIN
SOMETHING.Be it people, ideas, or an afterlife, believe in
something bigger than you.
15
NO.

43. WHEELS4WATER.ORG

46. WHEELS4WATER.ORG

59. TODATE,WEHAVERAISED
$800,000+over the last 5 years, helping 19,000+ receive
safe water, sanitation and hygiene training

60. FourDays,FourPeaks,ForEthiopia
Aspen to Mount Evans
20,272 total feet of climbing
(but who’s counting) @Wheels4Water

61. HOW TO HELP
SEE
#WalkWithGete
at our booth and
learn more
DONATE
online, at
the booth, or
buy merch
TEXT
WATER to 24365
and give
$5, $10, or $25
#HOW4GOOD
wheels4water.org

63. PLAYWELL
WITHOTHERS.
We were made to collaborate, so don’t sit on the sidelines.
16
NO.

64. COLLABORATION

65. COLLAB
TIPS
CELEBRATEOTHERS
SERVETHEIDEA
TRUSTYOURBUDDY
ALLOWTHISTOPUSH
NEWHIGHMARK

69. SIMPLYBOURBONBOOK.COM

72. HOW
TOGET
ACOPY
ASKAGREATQUESTION
WINONE
ORDERONLINEAT
SIMPLYBOURBONBOOK.COM

73. ALONEWECANDOSOLITTLE;
TOGETHERWECAN
DOSOMUCH.
Helen Keller

75. LEOMOMENTS.COM

76. THEWAYTOGETSTARTEDISTOQUITTALKINGAND
BEGINDOING.
Walt Disney

78. LET’S
REVIEW
KNOWYOURUNIQUENESS
SHARESTRATEGICALLY
EXPERIMENTANDLEARN
MAKETHEWORLDBETTER
COLLABORATETOEVOLVE

79. BUILDA
LEGACY.
Be someone that is sought after vs. avoided.
28
NO.

80. ?QUESTIONS?=PRIZES
Justin Ahrens
@rule29
@justinahrens
For more information on
self-promotion and more, visit:
rule29.com/how-2019