Rudy Guerrero led the Black team to first place rankings in an 8-week AdWords simulation for profit, ROI, impressions, clicks, and conversions. As captain, his team earned the highest profit of $213,405 and top ROI of 1,083 while garnering the most impressions, clicks, and conversions of all teams. A marketing professor is providing this recommendation that highlights Rudy's success in leading his team to top performance across key metrics in the simulation.

1. Rudy Guerrero: Recommendation
Below you will find the results of an 8-week AdWords simulation (www.Stukent.com) where students must sell cameras by bidding
on keywords, writing ads, and designing landing pages. Rudy Guerrero was the Captain of the Black team. As you can see below, his
team was ranked #1 in profit and ROI. Rudy’s team also had the highest number of impressions, clicks and conversions. If you have
any questions, please feel free to contact me.
Neil Granitz
Professor, Marketing
CSUF
ngranitz@fullerton.edu,
657-278-3934
Total Profit Rank
Based on
Profit
Final ROI Rank
based on
ROI
Black $213,405 1 1,083 1
Green $300,846 2 1,020 2
Yellow $197,597 3 527 9
Amber $203,211 4 683 6
Purple $265,774 5 690 5
Maroon $149,163 6 863 3
Crimson $181,018 7 503 10
Blue $206,073 8 724 4
Hot Pink $164,269 9 609 8
Orange $207,464 10 446 11
Red $163,212 11 357 12
Grey $225,080 12 624 7

2. Impressions Clicks Conversions CTR
Black 214,697 13,868 666 6.46%
Yellow 194,553 11,235 554 5.77%
Green 130,836 8,874 440 6.78%
Blue 118,050 7,705 365 6.53%
Hot Pink 202,886 9,814 471 4.84%
Maroon 133,032 8,817 425 6.63%
Orange 133,745 8,491 441 6.35%
Purple 114,144 7,673 379 6.72%
Amber 142,982 9,130 434 6.39%
Red 112,789 7,304 331 6.48%
Crimson 135,084 8,419 371 6.23%
Grey 91,677 5,394 217 5.88%