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20190717 Every brand has a good story to tell

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2019香港書展《Ad x Pub 香港初創數碼廣告企業 X 出版宣傳支援計劃》座談會

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20190717 Every brand has a good story to tell

  1. 1. All rights reserved by Hungry Digital Limited 2019 為好品牌 說好故事 Rudi Leung @Hungry Digital
  2. 2. All rights reserved by Hungry Digital Limited 2019 RUDI LEUNG | HUNGRY DIGITAL | DIRECTOR & FOUNDER 27+年廣告創作經驗 前Social@Ogilvy及Tribal DDB總經理 前HK4As數碼主席 年度數碼營銷人(HKAIM 2014)
  3. 3. All rights reserved by Hungry Digital Limited 2019 兩本誠品暢銷書的作者
  4. 4. All rights reserved by Hungry Digital Limited 2019 4 我們都是貪新鮮的 於是我們總會一追再追
  5. 5. All rights reserved by Hungry Digital Limited 2019 5 但消費者不會在乎你使用的媒體有多新穎 他/她只會在乎你傳達的內容有多動聽
  6. 6. All rights reserved by Hungry Digital Limited 2019 6 “The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” - Steve Jobs -
  7. 7. All rights reserved by Hungry Digital Limited 2019 7 你的品牌/產品有什麼好故事?
  8. 8. All rights reserved by Hungry Digital Limited 2019 8 #1 意見領袖不一定要幫你賣產品 也可給他/她機會發表合乎品牌信念的意見
  9. 9. All rights reserved by Hungry Digital Limited 2019 9
  10. 10. All rights reserved by Hungry Digital Limited 2019 10
  11. 11. All rights reserved by Hungry Digital Limited 2019 11 #2 給好人好事一把聲音 為你的品牌形象加分
  12. 12. All rights reserved by Hungry Digital Limited 2019 12
  13. 13. All rights reserved by Hungry Digital Limited 2019 13
  14. 14. All rights reserved by Hungry Digital Limited 2019 14 #3 用家現身說法 是消費者最願意聆聽的故事
  15. 15. All rights reserved by Hungry Digital Limited 2019 15
  16. 16. All rights reserved by Hungry Digital Limited 2019
  17. 17. All rights reserved by Hungry Digital Limited 2019 17 總結 我們來到這世上 就是為成就別人的故事而活著
  18. 18. All rights reserved by Hungry Digital Limited 2019 18 總結 造就他人的故事 品牌就有好故事
  19. 19. All rights reserved by Hungry Digital Limited 2019 想聽我講更多故事?

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