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為好品牌 說好故事
Rudi Leung @Hungry Digital

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RUDI LEUNG | HUNGRY DIGITAL | DIRECTOR & FOUNDER
27+年廣告創作經驗
前Social@Ogilvy及Tribal DDB總經理
前HK4As數碼主席
年度數碼營銷人(HKAIM 2014)

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兩本誠品暢銷書的作者

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我們都是貪新鮮的 於是我們總會一追再追

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但消費者不會在乎你使用的媒體有多新穎
他/她只會在乎你傳達的內容有多動聽

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“The most powerful person in the world is
the story teller. The storyteller sets the
vision, values and agenda of an entire
generation that is to come.”
- Steve Jobs -

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你的品牌/產品有什麼好故事？

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#1
意見領袖不一定要幫你賣產品
也可給他/她機會發表合乎品牌信念的意見

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#2
給好人好事一把聲音 為你的品牌形象加分

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#3
用家現身說法 是消費者最願意聆聽的故事

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總結
我們來到這世上
就是為成就別人的故事而活著

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總結
造就他人的故事 品牌就有好故事

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想聽我講更多故事？