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Nokia eyeMitra

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Nokia eyeMitra

  1. 1. Eye Donation Registry App Nokia Challenge 2010
  2. 2. Eye Donation Registry App Nokia Challenge 2010 Corneal Blinds (India 2009) 2.1 Million 38,600 Approx.Annual Eye Donations (2008-2009) gap 01 Problem 21,000 new cases annually !
  3. 3. Nokia Challenge 2010 Problem Reported Deaths (India 2009) 9.5 Million Approx.Annual Eye Donations (2008-2009) gap 02 38,600 Eye Donation Registry App
  4. 4. Nokia Challenge 2010 Problem at this pace, it will take 112 years to completely eradicate corneal blindness ! 112Eye Donation Registry App
  5. 5. Nokia Challenge 2010 Ignorance / lack of awareness Religious superstitions Family emotions at the time of death Impediments “Resolve of these issues is an enormous task considering the length and breadth of the country and also the vast population to be contacted and served” ? Eye Donation Registry App
  6. 6. Nokia Challenge 2010 Retrieval has to be effected within 3 to 4 hours of death of the donor. Retrieval has to be done by qualified medical practitioners only as per the law. Family members of the donor should give their consent for removal after the death of the donor Retrieved corneas have to be placed in proper media so that they reach the corneal processing centre within 6 hours of the death of the donor. Retrieval Problem6 HrsEye Donation Registry App
  7. 7. Nokia Challenge 2010 Retrieval Problem “ Prompt and expedient action is what, is required with dynamic logistic management, effective and efficient co-ordination to make sure proper utilization and optimization of resources” Eye Donation Registry App
  8. 8. Nokia Challenge 2010 Solution Eye Donation Registry App 1 Death = 2 x Corneastapping maximum number of deaths would generate twice the corneas
  9. 9. Nokia Challenge 2010 Corneal Blinds (India 2009) 2.1 Million requires Just 1 Million EYE Donations ! Solution Eye Donation Registry App
  10. 10. Nokia Challenge 2010 1 Million Eye Donations Solution 5 yearsTarget 2,00,000Annually requires Eye Donation Registry App
  11. 11. Nokia Challenge 2010 Reported Deaths (India 2009) 9.5 Million Solution 2 % system efficiency 2,00,000Annually Eye Donation Registry App
  12. 12. Nokia Challenge 2010 Existing Information Channel Hospitals Acquaintances eye bankeye donor 1919Toll Free MTNL/BSNL demandsupply closest Eye Donation Registry App
  13. 13. Nokia Challenge 2010 Existing Information Channel Primarily User Activated Extremely Low Visibility Zero Database Availability Entirely Manual System Call Oriented Only Post Excision Delivery ? Donor-Eye Bank Channel only Zero Inter Eye Banks Networking Approx.Annual Shortage 1,61,400 0.4 % Hospitals Acquaintances eye bankeye donor 1919Toll Free MTNL/BSNL demandsupply closest Eye Donation Registry App system efficiency
  14. 14. Nokia Challenge 2010 VISION 2020 Proposal Disease Control Human Resource Development Infrastructure & Technology Development VISION 2020 (WHO) Possible Product/Application Area: Mobile Application/Central Web Server Interfacing Eye Donation Registry App
  15. 15. Nokia Challenge 2010 Proposed Information Channel passive state interaction (education/updates) active state interaction (excision) Eye Donation Registry App Weekly social messaging to Nokia mobile users, explaining or informing about relevant content At the time of excision or removal of cornea from a deceased, any acquinatance can SMS or press eyeMitra icon from the deceased phone or any other phone, and will get to toll free number, which will inform closest eye banks and send a confirmation SMS to the eyeMitra volunteer(family/acquianatces)
  16. 16. Nokia Challenge 2010 PRODUCT: Eye Donation App Wireframe Eye Donation Registry App Options Pledge ur Eyes Enter your name | City you live in Address Options Options Pledge ur Eyes Nominee Name | Nominee Contact No. Options Pledge ur Eyes Nominee Name Nominee Contact No. |Nominee Contact no. Help Register Eye Donation App Icon User Registration Nominee Registration Registration Complete
  17. 17. Nokia Challenge 2010 PRODUCT:Social Messaging on device Eye Donation Registry App Social Issues eyeMitra Thank you Mr. Sharma for your p a t r o n a g e t o e y e M i t r a Your Neighbourhood Eye Bank is YP Mahindru Niramaya Eye Bank C o n t a c t : + 9 1 9 9 9 9 0 0 9 9 9 9 Issued in public interest by... Eye Bank Association of India (EBAI) eyeMitra eyeMitra do not rub your eyes in case of any injury. just wash it with clean water andconsultaneyedoctor Issued in public interest by... Bausch&Laumb Eye Bank Info Eye Care Info with current rate, it will take 112 years to eradicate corneal b l i n d n e s s f r o m I n d i a P l e a s e D o n a t e E y e s Issued in public interest by... FortisHospitals(India)
  18. 18. Nokia Challenge 2010 Proposed Information Channel Hospitals eye donor eye banks demand supply eye server NOKIA Acquaintances nominee eye volunteer grief counselor passive state interaction (education/updates) active state interaction (excision) eye banks demand receiver demand Eye Donation Registry App
  19. 19. Nokia Challenge 2010 Central Database Management Multi-Channel Connectivity App/Call/SMS Oriented Passive State Interaction Inter Eye Bank Networking Manual/Automated Switching National Registry (Waiting) Hospitals eye donor eye banks demand supply eye server NOKIA Acquaintances nominee eye volunteer grief counselor eye banks demand receiver demand Proposed Information Channel 2-3 % Eye Donation Registry App of system efficiency is sufficient to achieve the target numbers
  20. 20. Nokia Challenge 2010 Proposed Marketing Channel eye server NOKIA Health Industry 1 Eye Donation Registry App Health Industry 2 Insurance Co. 1 Insurance Cos. 2 1 Way Communication Channel Multiple Contacts Health Industry 1 Health Industry 2 Insurance Co. 1 Insurance Cos. 2 User 1 User 2 User N User 1 User 2 User N 2 Way Communication Channel Single Contact Point Existing Marketing Channel
  21. 21. Nokia Challenge 2010 Info-Adverts Sponsors Patients Cost Recovery Government Subsidies Insurance Schemes Eye Funds (Bank Loans) Model Financial Sustainability Eye Donation Registry App
  22. 22. Nokia Challenge 2010 Product Web Database (On Server) Eye App (On Mobile) National Eye Registry SMS Social Marketing Real Time EB Networking Eye Donation App Passive State SMS Active State SMS Eye Donation Registry App 2Billion+ SMS in Passive State I Million SMS / Year in Active State I Million Calls/ Year in Active State
  23. 23. 1. The World Factbook (CIA). 2. The World Almanac and Book of Facts 2010, ©2010. 3. Demographia World Urban Areas & Population Projection. 6th Annual edition. March, 2010. www.demographia.com 4. WHO Fact Sheet 2009-2010 5. EBAI, India Official Publications c 2008 Nokia Challenge 2010 References Eye Donation Registry App

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