Case study valentine's day contest
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The Valentine's Day campaign ran for 8 days from February 12-20, 2013. The objective was to create awareness of MSD7Android, increase Facebook outreach, and ensure high Facebook engagement. A contest was created where users could download Valentine's-themed cover photos with the MSD7 and MAXX logos. Users were asked to share their cover photo with friends to win an MSD7 Android mobile. Over 80% of fans engaged with the page during the campaign, over 1,000 users participated in the contest, outreach exceeded 70,000 users on Facebook, and all goals were surpassed.
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Case study valentine's day contest
- 1. Valentine’s Day Campaign www.kwebmaker.com
- 2. Quick Facts about the Campaign • The campaign ran for 8 days Feb 12 – Feb 20 2013 • When we began the campaign, we had 3000 odd likes on the page • By the end of the campaign we had 9000+likes www.kwebmaker.com
- 3. The Objective set in front of us was three fold 1. Create Awareness of MSD7Android 2. Increase Outreach on FB 3. Ensure High Engagement on FB www.kwebmaker.com
- 4. To meet all the objectives we had to be innovative at The same time ensure that in one go we achieve all our goals www.kwebmaker.com
- 5. The sterling idea was to create a contest around the theme of Valentine’s Day which would subtly incorporate MSD7 Android as well www.kwebmaker.com
- 6. With the insight that everyone loves to have interesting cover photo for their profile; We created an application that would allow users to download 7 different type of cover photo designs created by us www.kwebmaker.com
- 7. The best part of the design was that Each design had MSD7 and MAXX logo ingrained along with the theme of Valentine’s Day www.kwebmaker.com
- 11. As for the contest we asked users to upload any of our design as their cover photo; Also tag and share the photo with maximum friends to win the coveted mobile – MSD7 Android www.kwebmaker.com
- 12. What followed was a shock to everyone www.kwebmaker.com
- 13. In only 8 Days www.kwebmaker.com
- 14. More than 80% of fans engaging with the page during that period www.kwebmaker.com
- 15. More than 1000 users participated in the contest www.kwebmaker.com
- 25. Total Outreach on Facebook More than 70 k users www.kwebmaker.com
- 26. Not only did we achieve all the goals that we had set out for, we Surpassed all Expectations www.kwebmaker.com
- 27. Campaign by: Ruchi Mehta Jain Social Media Marketing Head ruchi164@gmail.com www.kwebmaker.com