Disruptive Realities
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A presentation on the current uses of Virtual Reality, Augmented Reality and Mixed Reality, as well as what Extended Reality may look like next year. This is the first in a series of talks on disruptive technologies that Dragon Army will be producing in 2019.
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Disruptive Realities
- 1. DISRUPTIVE TECH: Disruptive Technology Reality Trends in 2019 (and Cinnamon Rolls)
- 2. 2 The following slides are from a presentation I gave at Dragon Army’s first breakfast and learn to a small group of Dragon Army friends. The topic was disruptive technology, particularly VR, AR, MR, etc (I referred to them as “Disruptive Realities”), that we’ll be seeing more of in 2019. Most of the slides are video samples of different examples I’ve found around the internet. If you find yourself browsing this deck and have questions about what I may have noted in each example, then please hit me up. The presentation is in 4 parts: 1) Technology trends 2) VR examples 3) AR & MR examples 4) Some ideas I think make for good extended reality (XR) brand initiatives
- 3. 3 Our Purpose is to Inspire Happiness.
- 4. Our vision is to “be sought after by the world’s best brands for our creative problem solving.
- 6. 6 DRAGON ARMY Ryan Tuttle, COO & Co-Founder Mother of Dragons
- 8. Coming soon… What the Tech?
- 9. 9 GETTING REALLY REAL pixel density (in PPI) of VR headsets 0 600 1200 1800 2400 PSVR Vive Oculus Rift Oculus Go Vive Pro / Samsung Odyssey* Pimax 8k JDI Google/LG God INT NOT YET FOR SALE
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- 13. ARCore ARKit
- 14. in the year 2019 Virtual Reality
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- 19. 19
- 24. 24
- 26. 26
- 27. FOOD PURCHASING
- 28. AR Escape the Room
- 29. Next time on Breakfast with a Dragon
- 30. 30 AI & MACHINE LEARNING stuff in 2019
- 31. 31
- 32. 32 Key Takeaways: • Virtual (VR), Augmented (AR) and Mixed (MR) Realities are increasingly being referred to as one concept labeled “Extended Reality” (XR) to show that they are really just different areas of the same continuum. • Currently VR and AR/MR are on different paths that seem to intertwine. One day they will all just be variations of the same technology. • Good uses of XR for brands with current technology seem to have some things in common: - Simple for the user - Useful for the user, enough to make them want to take their phone out of the pocket - Augment, of extend the brand messaging vs simply gratuitous visuals. For more information @ryanptuttle (Twitter)
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Editor's Notes
- My name is Ryan Tuttle. Only my mom calls me Mr. Tuttle so you can call me Mr. Ryan if you want., [or Mother of Dragons, or whatever.] I work for a company called Dragon Army.
- Today I want to talk about… The technology trends in the AR, MR, VR space We’ll look at a few examples on things happening in VR Then I’ll spend more time in AR & MR since I think that is where we’ll see more branding & marketing impact in 2019 And finally I’ll talk through some ideas/examples of how reality can be extended in a meaningful way today
- Google's Staff Hardware Engineer Carlin Vieri said humans are capable of seeing 9,600 x 9,000 pixels per eye, and that our field of view can reach roughly 160 degrees horizontally and 150 degrees vertically. To bridge that gap, Google researchers have implemented a technique called "foveated rendering." It processes whatever image the user is looking at in high resolution, and allows objects in a viewer's peripheral vision to lose focus. One benefit of this technique is that it shrinks the amount of data processing placed on the GPU. Samsung Odyssey+ 615ppi… “1233 PPI” JDI - joint org comprised of Sony, Toshiba and Hitachi Vrgineers XTAL StarVR (stalled out)
- Haptx gloves – touch, force (up to 4lbs), hand tracking… temperature will be next Structure Core -
- 3rd Eye – X1 Vision ($1700) Magic Leap One HoloLens 2 – always connected… 4G or 5G?
- ARKit 2, ARCore
- Beat Saber, still the best thing on VR
- Is this VR or AR? March 2018
- IESE Business School is the graduate business school of the University of Navarra. Founded in 1958 in Barcelona
- Police training in the UK
- The Void and Dreamscape
- Is this VR or AR? March 2018
- Is this VR or AR? March 2018
- League of Legends’ virtual K-pop band