2. • Sky Sports 1 is a British based Television channel and it is aired in the UK and
Ireland only. It is owned by BSkyB.
• It currently is the dominant brand in Sports Television in the UK and Ireland
• Sky Sports 1 shows live and repeated sports programmes based on a variety of
Sports that include: football, rugby, tennis, cricket, darts, snooker, ice hockey,
WWE, bowling, boxing, motorsport , American Football, fishing etc.
• Sky Sports 1 isn't the only channel, there are six main channels which include:
Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports 4, Sky Sports News, and the
most recent addition Sky Sports F1.
• Sky Sports now has an app that can be downloaded on IPods, IPhones,
Androids, Blackberries etc.
• Sky Sports 1 enables you to press the red button and access different match
choices and gives you additional features such as team stats and more.

3. We have decided to present our documentary on Sky Sports 1 because it is the
most popular Sports Television brand among the UK and Ireland therefore it will
generate a more views than other channels. Secondly the majority of people that
watch Sky Sports are male therefore it meets our target audience criteria, our age
criteria is from 15-65 years old as we feel this range of ages will be interested in
watching a documentary based on football stadiums and from our own research we
found out that most people that watch Sky Sports 1 are in this age category.
Secondly Sky Sports 1 is a reliable and high profile channel that shows a wide
variety of sports and we feel our documentary will fit into the criteria of sports and
people would be interested in watching it. Also with the viewing figures that Sky
Sports 1 generates it attracted us even more, originally we were thinking of
presenting it on Sky 1 but with more viewers watching Sky Sports and our
documentary being directly what Sky Sports would be looking for we came to the
overall decision that Sky Sports one would be the best channel for our
documentary.

4. Recently Sky have added a new feature to their Anytime TV called “Catch up” , this
enables people to go back and watch a documentary or programme that they have
missed. It is an excellent feature because people can miss a programme then for up to a
week later still have the chance to go back and watch it on TV. Also there is a new feature
on Xbox 360 consoles where a Sky Player has been installed into the Xbox which also
allows people to not only have the privilege of watching live Sky but also being able to go
back and watch programmes or documentaries from previous days of the week. This is an
effective feature because if we choose for our documentary to be aired at night then
children in the younger target audience may not be able to watch it. However with the
“Catch Up” feature they will be able to watch it the next morning.