To create a new identity for donorworx, we looked hard at everything that defines us a company.

2. Passion, Inspiration, Community
donorworx came to Jackson Wynne for a re-brand to
position themselves with a refresh including a new identity,
print material and website. Actively campaigning with
energy and conviction, their team practices what they
preach and are living the brand – making connections every
day.

3. donorworx Statements
• Our Vision is to give charities a voice and ignite passion and action in
others.
• Our Mission is to be the highest quality global provider of face-to face
fundraising solutions at the lowest cost to our non-profit clients.
• Our Tagline: Voices of Change
• Words we work by: Attitude, Skilled, Work Ethic, Professional

4. How we arrived at the new logo

5. Mood Boards

6. Identity
Donorworx needed a system that would capture the essence of what they’re all
about. At their core, they are all about making connections and building
relationships. World changers. We. What’s your Why? Focusing on the “W” mark
with happy and colourful shades that overlap, the relationships that they make
and the speech bubble representing conversations through face-to-face
fundraising

7. Identity
The W is represented in our Culture
• World Changers
• Together We can make a difference
• Whats Ur Why
The W is represented in our Work
• The W is symbolic of the conversational
and storytelling elements involved in
fundraising.
• Who, What, Where, When, Why
The W is represented in our Services
• Donorworx
• Trainingworx
• Pledgeworx
• Volunteerworx

8. Identity
Speech bubble
• Represents face-to-face fundraising
Colour Overlays
• Face to Face fundraising is all about
making connections, igniting passion and
inspiring action.
• The colourful lines that make up the W
convey the concept of connection, energy,
movement.

13. Website
Built in WordPress, a customizable content management system allows the
donorworx team to build campaigns and landing pages. Designed for mobile,
the experience carries across various situations where a potential partner or
future employee may access their website to learn more about what they’re all
about.

17. Results
The donorworx rebrand has provided increased web traffic by 52% with page
visits up 125%, including greater accessibility for mobile users. The updated
image has increased interest in recruiting with more employee inquiries, and
has also been recognized from several existing partners while generating
interest in new business relationships.
"Our new image together with the website, marketing
collateral and trade show booth, has enhanced the spirit
and pride of the company and has given a sense of
purpose thus increasing commitment and productivity.“
Roslyn Murray – Communications Manager, donorworx