Making multimedia part of the work day

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Presentation given April 10, 2010, at Society of Professional Journalists Region 7 Spring Conference in Omaha, Neb.

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Making multimedia part of the work day

  1. 1. Ron Sylvester Legal affairs Interactive News Reporter The Wichita Eagle
  2. 2. Where I’m coming from  1976: learned video in 1976 as an intern with local TV station – on 16mm FILM  1977-2005: Worked as a newspaper reporter for the next 30 years, switching from typewriters to computers  2005: started producing video for Kansas.com  First video took 5 hours to edit.  It sucked.  2008: covered first trial on Twitter  2009: Began video blog  I’m still learning: This is a conversation
  3. 3. Challenges for multimedia  More tasks: breaking news online, writing full-length stories and multimedia (audio clips, videos, etc.  Smaller staffs: fewer people, more work  The learning gap
  4. 4. Be mobile  Back pocket journalism  Smart phone (web enabled)  A laptop with production capabilities
  5. 5. Combine tasks  Multimedia has to become as much a part of your work day as a notebook  Collect video, audio, photos while reporting  Record interviews  Tweet your notes.
  6. 6.  Use crowd sourcing  Twitter search (search.twitter.com)  Location-based (FourSquare)
  7. 7. Sometimes stories write themselves. Video never does  Video (You Tube quality)  Quick clips to add depth (compelling, breaking news) Roeder arrest  Easy to edit  Quick output
  8. 8. Video storytelling  Documentary style  Longer tail  More time consuming  Like writing another story  My blog
  9. 9. Audio slide shows  Time spent: somewhere in between the two video styles  Works when still photos are more compelling than action and when you have good narrative audio.
  10. 10. First: decide which is the best way to tell the story  Concentrate on that first  The video which became our biggest hit story of the year.
  11. 11. The 102-year-old judge
  12. 12. Being creative with B-roll  Your photo archive and AP server are treasure troves for B-roll
  13. 13. Making your own b-roll
  14. 14. Multimedia text-based story  Broadcast as long-form narratives. MSNBC A 2,500-word narrative
  15. 15. Don’t’ do it if it’s already been done  Link, link link  Use social bookmarks while reporting (Publish2 or Delicious)  Link to competitors and other relevant news sources (Roeder trial)  User generated content (the most famous UGC of all time)
  16. 16. Stream it live  Qik for I-Phones (Qik.com)  Ustream (Ustream.com)  Twitpic (twitpic.com)  Cover It Live (coveritlive.com)
  17. 17. Time savers  Download video while waiting for callbacks  Edit audio bed for video or slide show between drafts of story  Edit video or slide show while waiting for first edits.  Be flexible
  18. 18. Mark Briggs “Journalism Next”  Gear up and get out there.  Start small but start.  Don’t wait for someone to tell you. Just do it.
  19. 19. Links and info from this presentation  http://multimediareporter.blogspot.com/  On Twitter: rsylvester

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