SlideShare a Scribd company logo
1 of 110
WELKOM
creatieve hefboom voor innovatie
           een “school”voorbeeld
                         Unizo NWVL 17.03.09


                        www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
                                www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
               (Product)ontwerpen
                              Bachelor, Master
                                        Kortrijk

           Waarom
Wat Wie Waar               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
                    (Product)ontwerpen
                                   Bachelor, Master


Wat
                                             Kortrijk

  Wie Waar Waarom               www.howest.be
Industrieel
(Product)ontwerpen
               Bachelor, Master
                         Kortrijk

            www.howest.be
Industrieel
                     (Product)ontwerpen
                                    Bachelor, Master


      Waa
                                              Kortrijk
Wat Wie     Waarom               www.howest.be
                                 www.howest.be
WELKOM
       Voorbeelden
projectmatig werken
            Unizo NWVL 17.03.09


           www.howest.be
www.howest.be
www.howest.be
www.howest.be
www.howest.be
www.howest.be
www.howest.be
www.howest.be
www.howest.be
Shake
Colruyt
www.howest.be
www.howest.be
Vasic
Fleurop
www.howest.be
www.howest.be
Kanda
Deknudt frames
       www.howest.be
       www.howest.be
Jupla
Recticel
www.howest.be
www.howest.be
Zim
  Spaas
www.howest.be
www.howest.be
Grey
Voss chemie
    www.howest.be
    www.howest.be
BUSINESSPLAN




      www.howest.be
www.howest.be
www.howest.be
www.howest.be
G07
Deltalight
  www.howest.be
  www.howest.be
PROTOTYPING




        G07
  Prototying
     www.howest.be
     www.howest.be
BURO
Grassmarker
    www.howest.be
    www.howest.be
Industrieel
Productontwerpen
                 Bachelor
                  Kortrijk

          www.howest.be
          www.howest.be
AVC
 de post
   joli
 arcotec
umbrosa




www.howest.be
www.howest.be
WELKOM
     intro
INNOWIZ.be
    Unizo NWVL 17.03.09


   www.howest.be
Industrial Design Center
Protolab, Protolight, DPO, Komma
                          Unizo NWVL 17.03.09


                          www.howest.be
[ MANAGER ]   [ ONDERZOEKER ]   [ ONTWERPER ]   [ PRODUCTIE ]




 Hoe kunnen we creativiteit binnen KMO’s
stimuleren en vooral toegankelijker maken?
GEBRUIKERSCOMMISSIE
       TETRA
DE NODEN KMO

 Nood aan creativiteit en inspiratie

 Nood aan systematiek

 Nood aan begeleiding bij
  implementatie
CREATIVITY
  ATTITUDE
IT’S NOT A GIVEN THING
FOR THE HAPPY FEW

IT’S MORE THAN
JUST A SPARK OF LIGHT
CREATIVITY
INSPIRATION & METHOD
STRUCTURED PEOPLE
NEED INSPIRATION

      PEOPLE
CHAOTIC
NEED A METHOD
CREATIVITY
 ORDER & CHAOS
HOW ABOUT A TOOL

THAT GIVES YOU A CLEAR DIRECTION
BUT ENOUGH FREEDOM TO MOVE?
CREATIVITY
MINDSWITCHING
PLAY A DIFFERENT ROLE
IN EACH PART OF YOUR CREATIVE
PROCESS
CREATIVITY
 CYCLE THINKING
ITERATIVE THINKING
                  IDEA
   IDEA
               SELECTION
GENERATION

                 IDEA
 PROBLEM
              REALISATION
 DEFINITION
TEAM & TIME




                        SHORT vs LONG
  GROUP vs INDIVIDUAL
TYPE
                      DIGITAAL                       ANALOOG




[ Visual Thesaurus]     [ More inspiration ]       [ Sketching ]         [ Post-it wall ]




   [ Tilt viewer ]         [ Many eyes]          [ Rapid prototyping ]    [ Moodboard ]
THINK
        THE QUESTION IS NOT,
         quot;How smart am I?“



            IT’S RATHER,
          HOW am I smart?
              Howard Gardner
NED HERRMANN BRAIN
 Nick Souter, breakthrough thinking
WWW.INNOWIZ.BE
INNOWIZ                        is             een
visuele, laagdrempelige, webgebaseerde en
interactieve creativiteitstechnieken-database die
gestructureerd binnen 4 ontwikkelingsfasen en op
basis van een beknopte contextbeschrijving de
meest bruikbare creativiteitstechniek aanreikt
volgens verschillende types persoonlijkheden.
CREATIVITEIT
PROBLEM DEFINITION
INPUT
   startvraag of opdrachtomschrijving




PROBLEM DEFINITION


         OUTPUT
 één of meerdere startvragen, opnieuw
 gedefinieerd, constructief en uitdagend
              omschreven.
PROBLEM DEFINITION
      HOUDING |
      onderzoeksjournalist, verslaggever ter
      plekke, grenzen opzoeken en
      aftasten, opdracht afbakenen (box) en
      kansen detecteren (out of the box).

      AANDACHTSPUNTEN | vraag
      (behoefte of opportuniteit), betrokken
      partijen, beslissingsmakers, deadlines
      , planning, deliverables, mogelijkhede
      n, beperkingen, eigen inbreng
      (sterkten en zwakten).
PROBLEM DEFINITION(            example)

      http://www.wordle.net/
PROBLEM DEFINITION(                  example)
    http://www.visualthesaurus.com
PROBLEM DEFINITION(                             example)
                                 9 WINDOWS
Super-system




                                                    BEACH
                                     FOREST
                       EARTH
System




                                                WOOD FURNITURE
                                     TREE
                       SEED
Sub-system
   Space




                                 NATURAL WOOD
                      DNA WOOD                  VARNISHED WOOD
                         Past        present         Future
               Time
CREATIVITEIT
 IDEA GENERATION
INPUT
 Uitdagende en afgebakende vraag.




IDEA GENERATION


      OUTPUT
 Meerdere ideefiches, al dan niet
 geclusterd, visueel herkenbaar
IDEA GENERATION
     HOUDING | reclamemaker,
     stand-up
     comedian, improvisator, avontur
     ier. Openen, aanvaarden en
     loslaten.

     AANDACHTSPUNTEN |
     veelheid aan
     ideeën, snelheid, flexibiliteit, blij
     ven bewegen, niet stoppen voor
     deadline bereikt
     is, switchen, ideefiches.
IDEA GENERATION                        (example)
  http://moodstream.gettyimages.com/
IDEA GENERATION(     example)

       Superheroes
IDEA GENERATION(            example)

     The other way around
CREATIVITEIT
 IDEA SELECTION
INPUT
         massa ideefiches




IDEA SELECTION


       OUTPUT
één of meerdere onderbouwde ideeën
  (specificaties waarom en in welke
   context deze ideeën goed zijn).
IDEA SELECTION
     HOUDING | advocaat, uit
     massa informatie de nuttige en
     constructieve halen,
     bewijsstukken aanvoeren,
     pleidooi uitstippelen,
     alternatieve trajecten kennen.

     AANDACHTSPUNTEN |
     onderbouwen, trimmen, beste
     niet goed genoeg, context kan
     veranderen, dus ranking beter.
IDEA SELECTION(             example)
    http://www.doodle.com
IDEA SELECTION(              example)
    http://www.materia.nl/
IDEA SELECTION( example)
     COCD BOX
CREATIVITEIT
IDEA COMMUNICATION
INPUT
           massa ideefiches




IDEA COMMUNICATION


         OUTPUT
  één of meerdere onderbouwde ideeën
    (specificaties waarom en in welke
     context deze ideeën goed zijn).
IDEA COMMUNICATION
       HOUDING |
       verkoper, politicus, onderhandel
       aar, animator, crisismanager,…

       AANDACHTSPUNTEN |
       verhaal continu opnieuw
       structureren afhankelijk van
       ‘publiek’, enthousiasmeren, punt
       en belichten die voor dit publiek
       belangrijk zijn, win-win
       creëren, …
IDEA COMMUNICATION(       example)
                          Mindmap




THOMAS.VALCKE@GMAIL.COM
IDEA COMMUNICATION(              example)

                          Moodboard




THOMAS.VALCKE@GMAIL.COM
IDEA COMMUNICATION(                                           example)
 http://interface.fh-potsdam.de/infodesignpatterns/news.php
PARTNERS EFRO
DOELSTELLINGEN
CREATIVITEIT BINNEN DE VLAAMS KMO’S STIMULEREN EN
TOEGANKELIJKER MAKEN.




FOCUS 1:           DIFFUSIE van Innowiz binnen de doelgroep
                   (EVENTS, STUDIEDAGEN, CURSUSSEN, AMBASSADEURS, NEWSLETTER, …)


FOCUS 2:           OPLEIDINGEN & WORKSHOPS
                   (OPLEIDINGEN, WORKSHOPS, PRAKTISCHE CASES, FEEDBACK VAN
DEMOPROJECTEN …)


FOCUS 3:   Ontwikkelen & verspreiden van INNOVATIE
INSTRUMENTEN
                   (TABLE-TOOL, LOGGING AND FEEDBACK, HANDBOEK, BLOG, UPDATES NIEUWE
TECHNIEKEN…)
WWW.INNOWIZ.BE
info@innowiz.be
ronald.bastiaens@howest.be

                   www.howest.be

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Howest - Unizo Creativity Coach 170309