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Roman Stanek
Founder/CEO, Good Data Corporation
Who am I

• Roman     - quot;Stanquot; at Starbuck's

• Technologist

• Entrepreneur

• Blogger   (roman.stanek.org)

• Czech
NetBeans
Java Development Tool Company



• Founded   in summer 1997

• From   developers to developers
Development team in Prague


• Outside    of Silicon Valley

• Highly   stable workforce

• Price   is not a big advantage
Highly risky


• Web   0.5

• No   support for entrepreneurs

• “Freemium   model” unproven
Limited funding available



    I would never fund
a company east of Palo Alto

            Regis McKenna
Innovator’s dilemma


• Sometimes   do the wrong things

• IBM, Symantec, Borland:     speed

• NetBeans:   extensibility
Many firsts/Highly innovative


• First   Java based tool

• First   extensible environment

• First   downloadable tool
Acquired by Sun in 1999
NetBeans is today one of two leading Java development tools
Sun Development Center
       in Prague
 400 developers working on various projects
Systinet
SOA platform company


• Founded    in March 2000

• Pioneer   of SOA

• Service   portfolio management
SOA hype
  $21M raised from
Warburg Pincus in 2002
Global presence


• Sales   & Marketing in US

• Development     in Prague

• Support    & testing in Vietnam
WS-Addressing, WS-AtomicTransaction,
                  SOA confusion
WS-Attachments, WS-Context, WS-
C o o r d i n a t i o n , W S - E ve n t i n g , W S -
F e d e r a t i o n , W S - R e l i a b i l i t y, W S -
ReliableMessaging, WS-Routing, WS-
• Too many standards
SecureConversation, WS-Security, WS-
SecurityPolicy, WS-Transaction, WS-Trust,
• Most co-developed by Systinet

XML 1.0, XML Schema, SOAP, WSDL,
• Complex, costly, disconnected

UDDI, XML-DSig, XML-Encr yption,
• SOA Governance was key to success

X K M S , S A M L , X AC M L , e b X M L ,
BPEL4WS, WSRP,
Major Systinet customers
Mercury/HP
acquisition
  $105M in cash
   January 2006
Systinet put HP on SOA map
  HP Systinet leads the SOA Governance space
Good Data
On Demand Business Intelligence


• Cloud     + Web 2.0 metaphors

• Flickr   for Data

• Simplicity   & Collaboration
Turning good data into information


• Social, not   technical problem

• Stop   working in isolation

• Discovery     happens elsewhere
Company status

• 30   employees

• Development      in Prague

• Sales   & marketing in Bay Area

• Funded    by industry luminaries

• SaaShosted by Amazon Web
 Services
Future plans


• Customer   Development Process

• Commercial   launch Q2 2009

• VC   funding in 2009
Lessons learned
Lessons learned I.


It takes three years to be
an overnight success,
sometimes more.

                     Seth Godin
Lessons learned II.


• Location. Location. Location.

• Building   companies in Europe is
 possible

• We   live in “A Flat World”
Lessons learned III.

    Failure           Success


  Speed, size       Community


   Protocols,
                    Governance
  transactions


Size, complexity    Collaboration
Personal notes

•Aplan is useless. Get a
 meta-plan.

• Getready for “mood
 swings”

• Tough
      times create tough
 companies
Questions

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