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John Tran - Drupal and the enterprise

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Drupal and the enterprise

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John Tran - Drupal and the enterprise

  1. 1. DRUPAL AND THE ENTERPRISE | 06 . 23. 2018 1 DRUPALCAMP KYIV2018
  2. 2. AGENDA ABOUT ME A QUICK HISTORY LESSON CONSOLIDATION DRUPAL’S RISE EMERGING PATTERNS CURRENT CONSIDERATIONS FUTURE PERSPECTIVES
  3. 3. ABOUT ME / 1 3 DRUPALCAMP KYIV2018
  4. 4. A LITTLE BIT ABOUT ME CHIEF TECHNOLOGY OFFICER - IMAGEX: § 20 year digital agency veteran § Creating technically innovative solutions for some of the world’s top brands § Enterprise Architecture consultant § Founder of Technical Implementation Agency § VP Technology of global agency owned WPP* *Agency Groups: W PP, Publicis Groupe, Om nicom and Interpublic “IMAGEX SPECIALIZES IN DRUPAL FOR HIGHER EDUCATION, B2B/TECHNOLOGY, AND DRUPAL RESPONSIVE WEBSITES. WE ARE EXPERTS AT CREATING RICH USER EXPERIENCES IN COMPLEX WEB ENVIRONMENTS.”
  5. 5. PLATFORM EXPERIENCE CMS ECOMMERCE DATABASE HOSTING ANALYTICS FRAMEWORKS
  6. 6. CMS EXPERIENCE
  7. 7. PLATFORM IMPLEMENTATIONS OVER THE YEARS
  8. 8. A QUICK HISTORY LESSON / 2 8 DRUPALCAMP KYIV2018
  9. 9. ENTERPRISE CONTENT MANAGEMENT MOSTLY WE ARE FOCUSED ON WEB CONTENT MANAGEMENT § What content is not ‘web content’? § WCM is broadening its definition to mean most of this § Drupal does most of this already WHAT IS ENTERPRISE CONTENT MANAGEMENT? “ECM as an umbrella term covers document management, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal.”
  10. 10. AN INDUSTRY FLOURISHES NEW ENTRANTS YEAR AFTER YEAR WITH RAPID GROWTH § 15,000+ content management systems § Hundreds of ‘real’ options 2000 2005 2010 2015 2020 The Term “ECMS” is Born Market Maturity
  11. 11. CONSOLIDATION / 3 11 DRUPALCAMP KYIV2018
  12. 12. THE INDUSTRY MATURES AND CONSOLIDATES A WAVE OF CONSOLIDATION SWEEPS THROUGH THE INDUSTRY § A dizzying amount of M&A activity for over a decade BIG NAMES FADE AWAY § Vignette fizzles out under Open Text § Autonomy acquires Interwoven in 2009 ($775M) and is itself acquired by HP in 2011 ($11B) which ends in litigations “HP sued Lynch for fraud, alleging that he inflated Autonomy's revenues by $700 million ”
  13. 13. CASE STUDY 1 : ADOBE STRATEGIC SET OF ACQUISITIONS § Creates a Marketing Cloud § What they coin as a ‘best of bread’ platform ADOBE’S SHOPPING SPREE 2010 – Adobe acquires Day Software (CQ) 2019 – Adobe acquires Magento 2009 – Adobe acquires Omniture 2016 – Adobe acquires Livefyre
  14. 14. CASE 2 : OPENTEXT A NOT SO STRATEGIC SET OF ACQUISITIONS § The market is confused § Integration goes badly § Customers flee OPENTEXT ALSO GOES SHOPPING 2006 - OpenText acquires RedDot 2009 – OpenText acquires Vignette 2016 – OpenText acquires TeamSite
  15. 15. DRUPAL’S RISE / 4 15 DRUPALCAMP KYIV2018
  16. 16. MEAN WHILE DRUPAL GAINS MOMENTUM D2 § Translation § User ratings § Permissions D3 § Nodes § Content Types § Comments D4 § Throttle module § Taxonomy module § Commerce module (4.4) § Profile module § A theme template § Configurable menus § Translation improvements § WYSIWYG § Microsoft SQL server § Howard ->300% increase activity § Forms API (4.7) D5 § jQuery § Web-based installer § Backend Cache § CSS preprocessor D6 § Whitehouse.gov § Menu § Security features D1 § Based on Slash § 18 core modules § Seven hooks § A blog § Accounts § Comments § Search § Open Source
  17. 17. AN INTERESTING MODEL DEVELOPS OPEN SOURCE + §Alfresco §Red Hat A REDHAT FOR DRUPAL “It became clear that for Drupal to grow, it needed a company focused on helping large organizations like MTV be successful with the software.” DRIES
  18. 18. ACQUIA LAUNCHES FOUNDED IN 2007, LAUNCHED SUPPORT SERVICES FOR ACQUIA DRUPAL IN 2008 QUICKLY DEVELOPS A NEW MODEL FOR OPEN SOURCE §Solving for scalability: to help enterprise companies scale was by shifting the paradigm for web hosting from traditional rack models to the then emerging promise of the Cloud. §Solving for usability: Acquia Gardens was created to offer an easy on-ramp for people to experience the power of Drupal, without worrying about installation, hosting, and upgrading. It was one of the first times we developed an operational model that would offer "Drupal-as-a-service". §Fast forward, and Acquia Fields is Acquia Cloud. Acquia Gardens evolves into Acquia Cloud Site Factory
  19. 19. A PATTERN EMERGES / 5 19 DRUPALCAMP KYIV2018
  20. 20. THE INDUSTRY DISTILLS DOWN TO LEADING PACK 2009 – SOME CLEAR WINNERS Source: Forrester February2009
  21. 21. DRUPAL CREEPS IN 2013 – ACQUIA MAKES IT ONTO THE WAVE Source: Forrester February2013
  22. 22. DRUPAL RISES THE RANKS 2015 – ACQUIA CONTINUES FORWARD Source: Forrester February2015
  23. 23. FIGURE 2 Forrester Wave™: Web Content Management Systems, Q1 ’17 Challengers Contenders Leaders Strong Performers StrategyWeak Strong Current offering Weak Strong Go to F to dow Forrest more d evalua compa custom Market presence Acquia Adobe Crownpeak Episerver e-Spirit Hippo (BloomReach) IBM Jahia Magnolia OpenText TeamSite OpenText WEM Oracle Progress Software SDL Sitecore ACQUIA TAKES THE STRATEGIC LEAD 2017 – ACQUIA BREAKS INTO THE TOP TIER Source: Forrester February2017
  24. 24. VALIDATION A SIMILAR STORY AT GARTNER
  25. 25. CURRENT CONSIDERATIONS / 6 25 DRUPALCAMP KYIV2018
  26. 26. THE POWER OF OPEN SOURCE § No licensing costs, Community support, no barriers to entry EARLY EMPHASIS ON CLOUD § Acquia’s foresight and commercially prohibitive licensing HOW DO WE ACCOUNT FOR THIS SUCCESS?
  27. 27. WHAT ENTERPRISES ARE LOOKING FOR STRATEGIC FIT § Good Fit with CLIENT CMS Strategy & Requirements COST § Overall cost of platform both for licensing and implementation SCALABILITY § Platform scales to meet growing performance & functionality needs EXTENSIBLE PLATFORM § Platform provides extensive functionality and extensibility into other product areas such as DAM, translation, social, etc. SUPPORT § Lots of end users and high complexity of integrations SPEED TO MARKET § How rapidly can platform builds get to market $$$$$$$$$$$$
  28. 28. FUTURE PERSPECTIVES / 7 28 DRUPALCAMP KYIV2018
  29. 29. HEADLESS FUNCTIONALITY § Decoupled and API driven interfaces CONTINUED MOMENTUM ON D8 § Migration and Rapid adoption PERSONALIZATION § Sitecore and Adobe are leaders here HOW WILL DRUPAL MAINTAIN THE LEAD
  30. 30. 30 DRUPALCAMP KYIV2018 THANK YOU!

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