The document outlines a marketing plan for a new album called "RomanRed presents... Curiosity Killed the Cat" to be released on November 2, 2010. The plan includes a cross-country concert tour of top 5 cities, radio promotion, distributing red balloons with information, and establishing street teams in top 10 cities. The product will contain 15 tracks, a documentary, and song meanings. It will be distributed through various online and physical retailers. Strategic partnerships with brands are also recommended along with additional promotional methods like text messaging and social networks.

1. RomanRed
presents...

2. Chapter I:
Curiosity Killed the Cat

3. ...In the Marketplace
Strengths: Weaknesses:
• Writes • Mainstream
• Instruments
• Independent
• Passionate
• Stage fright
• Targeted

4. Building Awareness
• Cross Country Concert:
• Top 5 cities
• Radio Promotion: a day in the life
• Red Balloons (trading cards)
• Street Teams (top 10 cities)
• Website & Blog

5. The Product
• Released November 2, 2010
Chapter I:
• Contents:
• 15 tracks
• Documentary: The Journey
• Songbook Explanation
• Song Meanings Curiosity Killed the Cat
• SRLP: $9.99

6. Distribution
• IODA (10%)
• CD pulse (10%)
• iTunes (10%)
• H&M (10%)
• (free t-shirt)

7. Supply Chain
iTunes
IODA
RomanRed Customer
CD Pulse
Disc
H&M
Makers

8. Strategic Partnerships
• H&M (commercial/in-store music)
• Sprite (commercials)

9. Recommendations
• Text Messaging
• Social Networks
• Blogs

10. Album in Stores
November 2nd, 2010

11. Thank You