Electronic/Folk artist RomanRed's Debut Album will be released on Nov 2, 2010

1. RomanRed
presents...

2. Chapter I:
Curiosity Killed the Cat

3. ...In the Marketplace
Strengths: Weaknesses:
• Writes • Mainstream
• Instruments
• Independent
• Passionate
• Stage fright
• Targeted

4. Building Awareness
• Cross Country Concert:
• Top 5 cities
• Radio Promotion: a day in the life
• Red Balloons (trading cards)
• Street Teams (top 10 cities)
• Website & Blog

5. The Product
• Released November 2, 2010
Chapter I:
• Contents:
• 15 tracks
• Documentary: The Journey
• Songbook Explanation
• Song Meanings Curiosity Killed the Cat
• SRLP: $9.99

6. Distribution
• IODA (10%)
• CD pulse (10%)
• iTunes (10%)
• H&M (10%)
• (free t-shirt)

7. Supply Chain
iTunes
IODA
RomanRed Customer
CD Pulse
Disc
H&M
Makers

8. Strategic Partnerships
• H&M (commercial/in-store music)
• Sprite (commercials)

9. Recommendations
• Text Messaging
• Social Networks
• Blogs

10. Album in Stores
November 2nd, 2010

11. Thank You