The research was made after analysing promotional leaflets from Metro, Selgros, Billa, Cora, Kaufland and Penny

1. Personal Care & Beauty &
Cosmetics
Category Leaflet Analysis
December 2013

2. • The research was made after analyzing
promotional leaflets from Metro, Selgros,
Billa, Cora, Kaufland and Penny
• In total, there were 242 promotions for this
category.

3. Promotions per Retailer

4. Share of promotion per Manufacturer

6. Share of promotion per brand

9. Promotion type per “Set cadou”

10. Promotion type per Manufacturer

16. Promotion type per Brand