The hunt for fresh talent will be open to all the colleges in the city. The activity will be promoted on radio, posters around city colleges & digital media. The physical registration and activation will be held in selected colleges. The rest of the colleges or students in the city interested to participate can apply online on the customized Fresher's website. The activation/competition for these colleges will be conducted at a central venue on a predefined date (central ground/college campus/auditoriums). From the selected college ,we would shortlist 2 winners per college and from the Rest of college activity we shall shortlist 4 additional winners. The total no of participants thus fighting for the coveted City Finale would be 44 participants.

1. A FUN FILLED CAMPUS ACTIVITY
12TH August --INTERNATIONAL Y O U T H D AY
St.Johns College Grounds, Agra.U.P.
www.facebook.com/hungama2012

2. A fun filled Campus Activity
OVERVIEW
This August get ready for some fresh action and entertainment at your college
because we are here to crown the Youth Achiever 2012 of AGRA.
A month long of on air and on ground to make it larger than Dreams.
Activation across TOP colleges OF AGRA to select the fresh talents in field of Creative
Innovations, Academic personality, Music, Fashion & Entertainment.
Who will go on to become the fresh face of AGRA

3. On Ground Timelines
www.facebook.com/hungama2012
• Registration & Pre Promotions
– 1st to 7th July 2012
• College Hunt
- 9th July – 7th August
• Grand Finale
– 12th August ‘ Sunday ‘ -
St. Johns College Grounds, Agra.U.P.
**Dates are tentative &
subject to change

4. E-mail : 3rdeyeagra@gmail.com
Web: www.facebook.com/hungama2012
Phone : 09997056567,09012955499
Promotional structure and details
In-Campus Registration Drive
College Audition Activity
Screening Process
• College Activations
• Radio Buzz
• Pre Registration Drive
• Online Website
• Print Media net
• PR across media
• Grand Finale @ a central Audi or
college ground

5. Promotional Phase 1 – Teaser Radio + On ground
• On –Air teasers to create hype around Fresher’s.
• Radio to create excitement around the activity.
• Posters across colleges.
• Promotional floats.
• Hoarding and advertisement.
What’s in it for Partner?
Tags on all on-air
promotion teasers &
promotional material. 09997056567,
3rdeyeagra@gmail.com

6. Promotional Phase 2 – Registration Drive
• The hunt for fresh talent will be open to all the colleges in the city.
• The activity will be promoted on radio, posters around city colleges & digital media.
• The physical registration and activation will be held in selected colleges.
• The rest of the colleges or students in the city interested to participate can apply online
on the customized Fresher's website OR THROUGH PRINT MEDIA ANNOUNCEMENTS.
• The activation/competition for these colleges will be conducted at a central venue on a
predefined date (central ground/college campus/auditoriums).
• From the selected college ,we would shortlist 2 winners per college and from the Rest of
college activity we shall shortlist 4 additional winners.
• The total no of participants thus fighting for the coveted City Finale would be 44
proposed participants.
What’s in it for Partner?
Integrated Logo on all collaterals-
Registration Forms, Posters, Flags,
Promoters dressed in branded T-shirts,
Registration box can be designed with 09997056567,
3rdeyeagra@gmail.com
Partner branding

7. Promotional Phase 3 – College Auditions
1. Every day we visit 1 selected college where we organize the Fresher’s
event.
2. MC to be the main lead for the event organizing the contest. We would
prepare a set of games and contest which would help us screen the
contestants and finally choose 2 winners from the college.
3. The games and props required to be discussed
4. Two main areas at college – Main stage & photo zone
5. Main stage will have fresher’s hunt, group competitions and on the
spot games.
6. 3hours of non-stop fun and entertainment in each college.
7. Mr. & Ms. Fresher of the college to be nominated, who go on to
compete at the City finale with other college winners.
8. The college will also get listed number of couple invites to witness
the grand City finale.
What’s in it for Partner?
Integrated Logo on all collaterals-
Registration Forms, Posters, Flags, Promoters dressed in branded T-
09997056567,
3rdeyeagra@gmail.com shirts, Registration box can be designed with Partner branding

8. All major Colleges of AGRA
LET THE SHOW BEGIN & nearby
Pre promotions – 70 colleges &
Activation – 20 colleges.
Action packed weeks with over
20,000 fresher’s from Agra
Exclusive
Fresher’s Website Updates
Promotion on Radio with
2 lakh+ listeners
Grand Finals – Huge amount of
gratifications and goodies to winners
09997056567,
3rdeyeagra@gmail.com

9. Fresh Face of youth
• “Fresh Face of youth”
– The photo zone – setup has a wacky flex (serving
as photo background) with a college bench in the
front. College students are invited to express
themselves in the craziest way they can. These
photos then get uploaded at the nearest Picture
store where students can visit and collect their
photographs. Also the best photos get uploaded on
Fresher’s website.
– The zone will have a background with all partner
logos and a bench in front of the backdrop.
– Partners to select the best photos which gets
uploaded on the Fresher’s website as XXX “Fresh
Face of youth ”
– We also update the Fresh Faces of Fashion every
week on website.
09997056567,
What’s in it for Partner? 3rdeyeagra@gmail.com
Proposal branding in other Institutes of repute , and image
building across students.

10. 12TH August --INTERNATIONAL Y O U T H D AY
A fun filled Campus Activity
St.Johns College Grounds, Agra.U.P.
Th e g r a n d f i n a le :
• Culmination of all the campus winners with college participation.
• The Finale event will also feature a Live music / DJ
performance who would set the Fresher’s dancing to some great music
on the dance floor .
• Elimination rounds, Contests and games to choose the winners.
• Ramp walk by renowned famous Indian Models.
• Crowning ceremony of Mr. & Ms. Fresher’s.
• 5,000+ crowd expected to attend the finals in the city.
• Celebrity endorsements for a fun filled mega evening.
09997056567,
3rdeyeagra@gmail.com

11. 12TH August --INTERNATIONAL Y O U T H D AY
St.Johns College Grounds, Agra.U.P.
Request to all Institutes…
Dear Friend ,
In order to facilitate us by giving permission to conduct this Campus activity
at your campus and have a ice-breaker for your fresh entries .,
please revert back with your clicking the link below for helping us come
of a discussion with you for further details.
Thanking with Regards,
Team 3rd eye Creations.
Link : www.facebook.com/hungama20112
email : 3rdeyeagra@gmail.com
Phone : 09997056567 , 09012955499
Reg.office : 28, Pushpanjali gardens, Agra.05. Uttar Pradesh.
Bankers : Indian bank.
S.t, : APYPS2064R-002