The document summarizes the results of the 2015 IT Sector Census. Some key findings include: - 945 companies from 30 countries participated, with 555 responses analyzed - Most responses came from Latin America (87.6%), followed by Europe (7.4%) and Africa (5%) - Brazil had the most participants (55.1%) followed by Argentina (8.5%) and other Latin American countries - The census database with over 188,000 individual answers from 2013-2015 is available for further in-depth analysis by associations, universities, and governments to better understand IT sector trends.

1. IT Sector CensusIT Sector Census
Main ResultsMain Results
2015 Edition2015 Edition

2. IntroductionIntroduction

3. Brief Census History
• Process started during 2010
– Assespro Strategic Planning
• With internationalization in mind
• 2011: initial structuring
• 2012: First Edition – Testing - Just Brazil
• 2013: Second Edition – Partially ALETI
• 2014: Third Edition – All of ALETI
• 2015: Fourth Edition – ALETI Plus
• 2016: Fifth Edition – Further Expansion sought

4. 2015 Participation
• 945 companies from 30 countries
• 555 answers considered in this analysis
Latin America
87,6%
Europe
7,4%Africa
5,0%

5. 2015 Participation per Country
Brazil
55,1%
Egypt
4,7%
Slovenia
2,3%
El Salvador
2,2%
Mexico
2,0%
Argentina
8,5%
Colombia
4,7%
Portugal
4,1%
Venezuela
3,8%
Eritrea
0,2%
Guinea-Bissau
0,2%
Panama
0,2%
Dominican Republic
0,4%
Uruguay
0,5%
Chile
0,5%
Bolivia
0,7%
Spain
0,9%
Cuba
0,9%
Guatemala
1,1%
Ecuador
1,1%
Costa Rica
1,3%
Paraguay
1,3%
Peru
3,4%

6. Thanks to our sponsors
• Companies Sponsoring the IT Census
MBI
www.mbi.com.br
SurveyMonkey
www.surveymonkey.com

7. Companies' General ProfileCompanies' General Profile

8. Companies' Size (in revenue)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
More than USD 500 Million From USD 100M to 500 Million
From USD 50M to 100 Million From USD 20M to 50 Million
From USD 10M to 20 Million From USD 5M to 10 Million
From USD 1,8M to 5 Million From USD 600K to 1,8 Million
From USD 180K to 600 Thousand Up to USD 180K

9. Companies' revenue variation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Growth above 100% Growth between 50 and 100%
Growth between 25 and 50% Growth between 10 and 25%
Growth between 5 and 10% Stable (variation of less than 5%)
Decrease between 5 and 10% Decrease between 10 and 25%
Decrease between 25 and 50% Decrease between 50 and 100%
My company is less than twelve months old

10. Companies' Foundation Periods
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
-1960 1961-1965 1966-1970 1971-1975 1976-1980 1981-1985
1986-1990 1991-1995 1996-2000 2001-2005 2006-2010 2011-2015

11. Top IT Activities
Description
Africa
Europe
LatinAmerica
Services: Custom Software Development 21,4% 56,1% 35,0%
Industry: Software as a Service (Saas) 17,9% 24,4% 21,6%
Industry: Application Software Products 53,6% 41,5% 21,0%
Services: Software technical support/helpdesk 7,1% 4,9% 15,0%
Services: Business Consulting (processes, projects, knowledge, etc) 10,7% 12,2% 11,1%
Services: Technical Consulting in Software 3,6% 4,9% 10,9%
Services: providing technical professionals to clients 4,9% 8,4%
Services: full outsourcing of clients' ITC areas 17,9% 9,8% 5,8%
Services: imported software deployment/installation 3,6% 5,6%

12. Horizontal Market Segmentation (clients' size)
0% 20% 40% 60% 80% 100% 120% 140% 160%
Africa
Europe
Latin America
Companies with more than 300 million USD in revenues
Companies with revenues between USD 80 and 300 million
Companies with revenues between USD 30 and 80 million
Companies with revenues between USD 8 and 30 million
Companies with revenues between USD 1,8 and 8 million
Companies with revenues between USD 180 thousand and 1,8 million
Companies with revenues below USD 180 thousand
Self-employed people and individuals

13. Top Vertical Market Segments
Description
Africa
Europe
LatinAmerica
Deposit and Credit Banks 3,6% 19,5% 15,6%
ITC related Services 17,9% 26,8% 12,3%
Other kind of services 3,6% 12,2% 11,5%
Health Services 10,7% 12,2% 9,1%
Executive and Legislative Offices 7,3% 8,6%
Wholesale Trade 3,6% 14,6% 7,8%
Educational Services 17,9% 7,6%
Apparel And Accessory Stores 7,1% 2,4% 7,2%
Food and kindred products Manufacturing 3,6% 4,9% 7,0%
Insurance Carriers 3,6% 14,6% 7,0%
Communication Services 25,0% 14,6% 6,2%
Other product types Manufacturing 4,9% 5,8%
Agriculture and/or livestock 7,1% 4,9%
Food Retail 4,9% 4,7%
Metal & coal, mining, oil & gas extraction and other mining 4,1%
Other public, state or diplomatic entities 3,6% 9,8% 4,1%
Chemicals, Petroleum and Coal Products Manufacturing 7,1% 3,9%

14. Companies' Certifications
0% 10% 20% 30% 40% 50% 60% 70%
Africa
Europe
Latin America
CMMi level 2 or 3 CMMi level 4 or 5 ISO 14000 ISO 20000 ISO 27000
ISO 29110 ISO 900x Moprosoft mps.br nivel A a D mps.br nível E a G

15. Formal Partnerships
Description
Africa
Europe
LatinAmerica
Microsoft 21,4% 46,3% 35,2%
Oracle/Sun 21,4% 29,3% 16,3%
IBM 25,0% 19,5% 11,5%
Dell 10,7% 4,9% 6,8%
Cisco 10,7% 7,3% 6,2%
HP 14,3% 14,6% 6,0%
Amazon 2,4% 5,6%
Google 7,3% 5,6%
SAP 9,8% 5,3%
VMWare 3,6% 7,3% 4,5%
Adobe 3,6% 7,3% 4,1%
Intel 3,6% 2,4% 3,7%
Red Hat 3,6% 4,9% 3,5%
Symantec 7,1% 2,4% 2,9%
Redhat 3,6% 2,4% 2,5%
EMC 14,3% 7,3% 2,3%
Huawei 7,1% 4,9% 2,1%
McAfee 3,6% 4,9% 2,1%
Apple 1,9%

16. Financial AspectsFinancial Aspects

17. Sources of Capital0% 50% 100% 150% 200%
Africa
Europe
Latin America
Angel investor's capital
Capital Contributed by 3rd Companies as Business Partners
Capital Contributed by Company's Customers
Capital from partners' relatives
Capital Opening at Stock Exchange (IPO - Initial Public Offer)
Financing by private banks
Financing by public banks
Investment fonds' venture capital
Partners' own capital
Project grants coming from other countries
Project grants from authorities in your country

18. Capital Amount0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Over USD 1 billion From USD 100M to 1 billion From USD 10M to 100M
From USD 1M to 10M From USD 100K to 1M From USD 10K to 100K
From nothing to USD 10K

19. Recurring Revenues
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
More than 90% From 70% to 90% From 50% to 70%
From 30% to 50% From 10% to 30% Less than 10%

20. Human ResourcesHuman Resources

21. WorkWorkforceforce SizeSize
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
4000 or more 500 to 3999 100 to 499 26 to 99 9 to 25 5 to 8 3 or 4 1 or 2

22. Workforce Variation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Growth above 100% Growth between 50 and 100%
Growth between 25 and 50% Growth between 10 and 25%
Growth between 5 and 10% Stable (variation of less than 5%)
Decrease between 5 and 10% Decrease between 10 and 25%
Decrease between 25 and 50% Decrease between 50 and 100%
My company is less than twelve months old

23. Technical Update Investment
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
8% or more From 4% to 7,99% From 2% to 3,99%
From 1% to 1,99% From 0,5% to 0,99% Less than 0,5%

24. Technical AspectsTechnical Aspects

25. Operating Systems
0% 50% 100% 150% 200% 250%
Africa/Asia
Europe
Latin America
Microsoft family Linux family
Operating systems for phones, smartphones or tablets Unix family
Apple family Embedded
Mainframes Mid-sized system

26. Database Systems
0% 50% 100% 150% 200% 250%
Africa
Europe
Latin America
SQL Server family Open Source family
Oracle family Desktop database systems
Other proprietary database managers DB/2 family
Embedded database systems

27. Programming Languages
0% 50% 100% 150% 200% 250% 300%
Africa
Europe
Latin America
Web targeting languages (e.g. ASP, PHP, Perl)
Client-Server programming languages
Low level programming languages (e.g. C, C++, Assembly)
Other types of programming languages
4GL and application generators
Software package customization languages (e.g. ABAP, VBA)

28. Global Products' Integration
Description
Africa
Europe
LatinAmerica
Microsoft 39,3% 56,1% 53,5%
Oracle 17,9% 39,0% 38,3%
Google 21,4% 29,3% 27,2%
Apache 14,3% 24,4% 23,9%
Adobe 21,4% 22,0% 23,3%
SAP 7,1% 41,5% 19,8%
IBM 17,9% 36,6% 19,3%
Apple 7,1% 17,1% 18,3%
Amazon 7,1% 2,4% 15,0%
Dell 10,7% 9,8% 14,4%
HP 10,7% 19,5% 14,2%
VMWare 14,3% 19,5% 13,8%
Red Hat 3,6% 19,5% 12,3%
Cisco 17,9% 17,1% 11,7%
Facebook 3,6% 14,6% 11,7%
Intel 7,1% 9,8% 10,7%

29. ExportsExports

30. Export RevenuesExport Revenues
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
More than 80% From 60 to 80% From 30 to 60% From 15 to 30% From 4 to 15%
From 1 to 4% From 0,25 to 1% Less than 0,25% Doesn't export

31. Exports' Variation0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Growth above 100% Growth between 50 and 100%
Growth between 25 and 50% Growth between 10 and 25%
Growth between 5 and 10% Stable (variation of less than 5%)
Decrease between 5 and 10% Decrease between 10 and 25%
Decrease between 25 and 50% Decrease between 50 and 100%

32. InnovationInnovation

33. Revenue from new Products/Services
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Over 90% From 70% to 90% From 50% to 70%
From 30% to 50% From 10% to 30% Less than 10%

34. Frequency of Innovation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Continuosly Frequently Sometimes Rarely Very rarely Never

35. R&D Investments
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
More than 15% From 8% to 15% From 4% to 8%
From 2% to 4% From 1% to 2% From 0,5% to 1%
From 0,25% to 0,5% Less than 0,25% We don't invest in R&D

36. Frequency of Interaction with Universities
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Africa
Europe
Latin America
Continuosly Frequently Sometimes Rarely Very rarely Never

37. IT Census inIT Census in--depthdepth

38. IT Census data sharing
• The IT Census database is made available to interested parties
for more in-depth analysis
– Participating associations
– Universities
– Governments
• Rules to be followed
– Data is provided without company identification
– No individual company data to be revealed
– Source of data has to be cited
– Contained in a simple and free licensing agreement
• Single database for 2013 to 2015 Editions
– Holding over 188 thousand individual answers
– Can be segmented upon request
• By region, country, or on specific answers to any choosen question

39. Thanks very much for your attention!
• Questions? Comments?
mailto:rocmayer@mbi.com.br