1. We write in your language
An Introduction to Quill

2. Agenda
1. About us
2. Our approach
3. Our experience

3. About us

4. Our focus

5. Our DNA
Global
Specialist
Network
Rigorous
Quality
Controls
Innovative
Proprietary
Platform
Guaranteed
“On-Brand”
Content

6. A global network of 1000+ specialists, writing in
over 30 languages, covering any topic

7. Supported by our Quill Platform to ensure
quality control at scale and in any language

8. With rigorous internal editorial controls
to ensure consistency
Detailed
brief
Sample
articles
Screened
writers
Quill
Platform
quality
controls
Final
editorial
review
"We have been working with Quill across a number of our core brands for
almost a year now, and have been consistently impressed by the high
quality of their content and the efficiency of their service”
Paul Hornby, Head of eCommerce at Shop Direct Group
(Very.co.uk, Littlewoods)

9. Account team structure
Account Director
(Project Lead, Client
& Market Liaison)
Named Editorial Manager
(Specialist in Content
Strategies)
Native Editors Native Expert Writers

10. Why our clients work with us

11. What our clients say about us

12. Our approach

13. Our approach

14. We do this through 4 core content services

15. What is Content Strategy

16. Content strategy is about getting the right
content, to the right user, at the right time

17. What is Content Production?

18. What is Content Curation?

19. What is Content Distribution?

20. Our approach to content distribution

21. Our established relationships
• 20% of Quill writers have their own blog
• 1000+ writers, all incentivised to promote content

22. Measuring success

23. Our experience

24. Our clients count on us to write in their language

25. Client since October 2011 (retained)
Annual sales of £1.7bn
Case Study A
Shop Direct Group’s SEO strategy
Challenge
• Reduce reliance on paid forms of online media without affecting
overall traffic levels
• Generate targeted incremental traffic volumes through organic search
• Remove duplicate content
• Retain each brand’s individual tone of voice

26. Case Study A continued…
Solution - putting content at the heart of Shop Direct Group’s SEO strategy
• Consumer surveys
• Celebrity interviews
• Infographics
• Opinion pieces
• Product category descriptions
• Topical blog articles
• How To Guides

27. Case Study A continued…
Results
• 25% year-on-year growth in SEO traffic
• 50% growth in generic traffic

28. Client since August 2012
4 projects to date
Case Study B
Topical localised content for SONY/NEO
Challenge
• Reach new audiences across eight of Sony’s key European markets
• Produce 80+ quality, relevant and timely local language articles for
influential bloggers
• Deliver to bloggers within seven days to retain relationship

29. • Topical blogs
• “Top Tips” articles
• Product reviews
Case Study B continued…
Solution

30. Case Study B continued…
Results
• Delivered on time against tight deadlines
• Content received well by bloggers and their
audiences, leading to additional requests
for content

31. Case Study C
Similar product, two voices – AXA & Swiftcover
Client since November 2012
Challenge
• Provide target audience with interesting, relevant and informative content
to support the acquisition of new and retention of existing customers
• Enhance their authority as the number one web destination for home
and car insurance
• Increase traffic and revenue from organic search engine rankings
for high value search terms
• Retain each brand’s individual tone of voice

32. Case Study C continued…
• How-to guides
• Topical blog articles
• “Story through stats” videos
• Opinion and debate pieces
• Press releases
Solution

33. Creating “Great Summer Dining”
campaign for Finish
Challenge
• Produce “on-brand”,
relevant website content for
20+ markets in a scalable
and cost-effective way
• Enhance Finish’s authority
as an expert
• Increase traffic to Finish’s
websites from organic
search listings
• Retain and build consumer
loyalty by enhancing the
brand experience in local
markets