I want to let you know the current situation and trend of Korean start-up before the pitch of Korean start-up.

1. The current situation and trend
of Korean start-up
start-
Founder, CEO 高 榮郁(Ko YoungWook) ｜ RocketStaff.inc1

2. Profile
I was born in Korea and moved to Japan
at the age of 22. I’m a media professional
and have worked in the field of TV
Productions, digital content distribution,
gaming and applications.
My latest business venture is Rockett Staff,
a gaming and digital content company
that helps businesses large and small
move into the Korean market. Currently
we are developing and preparing a
unique product for launch this fall.
http://www.facebook.com/rocketstaff
2

3. Theme
I want to let you know the
current situation and trend of
Korean start-up before the
pitch of Korean start-up.
3

4. IT comparison chart between Japan and Korea(2010)
Japan Korea
Population 130 million 48 million
Starting salary of new graduates 206,000 yen 150,000yen
the saturation level of Internet ７７％ ８１％
the saturation of mobile ９０．３％ ９９．２％
the market of digital contents 1440 billion yen 610 billion yen
the market of internet 780 billion yen 110 billion yen
advertisement
http://www.fki.or.kr/Main.aspx
http://www.rosei.or.jp/
http://www.imck.or.kr/board/view.php?id=notice&page=1&sn1=&divpage=1&sn=off&ss=on&sc=on&select_arrange=headnum&desc=asc&no=118
http://www.dentsu.co.jp/news/release/2011/pdf/2011019-0223.pdf 4

5. Transition of KOSDAQ
Number of
companies
Number of
companies
year
5

6. Transition of KOSDAQ
Number of
companies
Number of
companies
22 companies (Japan)
year
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7. The current situation of investment
(field analysis)
（ Unit:100M yen,%)
2010年1/4Q 2011年1/4Q comparison with last year
segments Amount Composition rate Amount 構成率 increasin increasing rate
I T
G e n e r a l
biotechnology
c o n t e n t s
s e r v i c e s
m a t e r i a l
regenerations
distributions
o t h e r s
7

8. The current situation of investment
(field analysis)
（ Unit:100M yen,%)
2010年1/4Q 2011年1/4Q comparison with last year
segments Amount Composition rate Amount 構成率 increasin increasing rate
I T
G e n e r a l
biotechnology
c o n t e n t s
s e r v i c e s
m a t e r i a l
regenerations
IT fields account for 55% of a total investment
distributions
o t h e r s
8

9. When 3 Korean boys
gather, they always
talk about 3 things.
9

10. 1.About army
10

11. 2.About soccer
11

12. 3.About soccer they
played when they
were in the army
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13. These days, 3 Korean
boys talk about a
venture business.
13

14. Audition TV programs are popular in Korea.
Program name:
SUPER☆
SUPER☆STAR K
Auditions are done in five countries
About 800 thousands people entry the audition.
14
http://superstark.tving.com/ssk/index.html

15. An audition for supporting the people who
set up a business is coming up.
Program name:
SUPER☆
SUPER☆STAR V
1800 teams are joining.
A champion team is given about 40 million yen.
http://www.etnews.com/201108120041
15

16. An audition for supporting the people who
set up a business is coming up.
Program name:
SUPER☆
SUPER☆STAR V
1800 teams are joining.
A champion team is given about 40 million yen.
The idea of garbage compressing machine by
solar generation becomes popular
http://www.etnews.com/201108120041 16

17. An audition for supporting the people who
set up a business is coming up.
Program name:
BrainBigbang
the broadcasting period: 18th Nov～31th Dec(every week)
17

18. An audition for supporting the people who
set up a business is coming up.
Program name:
BrainBigbang
the broadcasting period: 18th Nov～31th Dec(every week)
The idea of garbage compressing machine by solar generation
becomes popular 18

19. The movements of creating employments
by Korean Government
・the center for taking care of entrepreneurs in Seoul
・the promoting organization of industry and commerce in Seoul
Roll model of TicketMonster (GROUPON affiliates)
・The buyout of LivingSocial (About 24 billions yen)
the spread of smart phones and the
easiness of expanding markets overseas
・the success of KAKAO TALK
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20. Current service Added-value New service
Free even though they
have different careers
20

21. Current service Added-value New service
Free even though they
have different careers
www.kakao.com/talk
Add premium to the
basic application
http://ensightapps.com/
21

22. Current service Added-value New service
Free even though they
have different careers
www.kakao.com/talk
Add premium to the
basic application
http://ensightapps.com/
Add premium to the
basic application
？ 22

23. Current service Added-value New service
flier of home app of home
delivery delivery
discounts and
recommended menus etc
http://www.smart
baedal.com/
23

24. Current service Added-value New service
ATM app of ATM
（SmartBank）
SmartBank）
A fee is reasonable, everytime
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25. Current service Added-value New service
app of Lotto
Lotto
you can buy anytime, you
can find the lottery result
quickly.
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26. Social×local×Mobile
×
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27. Social×local×Mobile
×
A service that is added value
to our daily life and can be
used through smart phones.
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28. Thank you for your attention!
kou@rocketstaff.com
Twitter : rocketstaff
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