1. 7 steps to demystify Social Media ROI

2. http://barnraisersllc.com/
Socio-media-logy
Crawl Walk Run Thrive
Look Around and Connect and Engage, Involve Fans Help You Do
Listen Activate and Expand the Lifting
•Define business •Establish social •Make content •Rely on your
strategy and goals networks more interesting community for
•Make your web •Quantify and -Video their content and
site desirable to qualify audience -Podcasts ideas
visit • Create and build -Webinars •Nurture them
•Optimize search relationships -Apps -Forums
•Identify social •Increase what -Live events -Better customer
targets works; pull back •Find new places service
•Build database on what doesn’t to outreach -New products

3. #1. Define desired results
2X sales increase Increase retention by 35%
Grows profits by 50%
Shorten buying cycle Decrease complaints by 75%
by 1/3
Double conversion Lower operating
costs by 25%

4. #2. Know who to attract
Non New
User User
Target Customers Loyal Infrequent Competitive

5. #3. Find out how they find you

6. #4. Choose the action you want them to take
• Buy
• Register
• Subscribe
• Download
• View
• Review
• Connect
• Share

7. #5. Identify the measurements that matter

8. #5. Decide on the money and time to be spent

9. #7. See how investments influence key
metrics

10. ROI
(GAIN FROM INVESTMENT – COST OF INVESTMENT)
= ROI
INVESTMENT ($)

11. ROI
($500,000 – $100,000) = $400,000
= 400%
or 4-to-1
$100,000
ROI