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- 1. Masterclass – Building a Brand 24th September 2016
- 2. Why the name Robomate+? Academic parents of your child
- 3. How was Robomate+ created? Content created by Expert Teachers with 27 years of classroom experience + Assessments (4,00,000 Q & A Bank) 7th - 12th Std., Medical and Engg. Test Preps, IIT JEE, CA ,MBA Entrance = Recorded Lectures of Expert Faculty (45,000 modules of 5-6 mins each)
- 4. Visual Content 2007 Audio Visual Content with Teacher in Frame 2012 Distributed at homes with pen drives and desktop installations 2013 Personalized Tablets loaded with Robomate+ 2014 Flipped Classroom 2015 Robomate+ as a Platform 2016 Journey of Robomate (2007 onwards) Flipped Methodology – 3 way partnership Leading the change Think Differently Catering to the need Better retention Customized Solution Reaching your audience Adding Wow Factor Creating engagement for measured benefits Current and Relevant Capturing Market Share Student app Teachers app Parent’s app
- 5. B2C (Students) B2B (Institutions) Robomate’s Avatar Today Online Subscription SD card Tablet / mobile
- 6. Learnings from Robomate+ Free does not mean interest is created Changing consumption pattern & buying behaviour but different behaviour for education products Adoption is difficult and slow Price sensitivity - education is perceived to be a philanthropic activity Dual target (parents and students) and consequently the use of media… For students social media and reaching parents through conventional media DNA should be distinct Parents concerned about different use of the mobile devices rather than children studying with it B2C offerings mean working with affordability. So multiple options have to be available - subscription, SD Card and Tablets B2B means buy in with faculties and institutions who perceive the product as a threat. Hence customized solution Product requires upgradation and the platform requires to be current… So continuous investment Mass product requires major campaign Robomate+ being one of its kind of a product and bringing a paradigm shift in learning requires visibility Hence the brand ambassador Organizations’ orientation to be product in addition to service Push strategy in addition to Pull Raise funds or use internal accruals to put money where your mouth is to create proof of concept Managing stakeholder expectations Launch – Should it be phase-wise, version- wise or an almost complete product?
Editor's Notes
- Bettr retention – 2nd bubble;