This document discusses strategies for storytelling and visualization at the UK Office for National Statistics. It emphasizes using statistical and economic expertise to inform engaging content. It also addresses challenges such as maintaining editorial relevance, reaching diverse audiences, and creating responsive designs for different devices. The document provides examples of visualizing and sharing data online and advice on developing a process for data visualization design.

1. Storytelling
V
G
isualisation
overnment
Robert Fry
!
!
!
@fryford
UK Office for National Statistics

2. example
http://
www.neighbourhood.
statistics.gov.uk/
HTMLDocs/dvc193/
index.html

3. strengths of our organisation
Statistics/Economics
Production & Analysis
“Play to these strengths in your
organisation to differentiate your
content from what others can easily
achieve. Use this knowledge
to inform and engage your
audience”

4. challenges for our team
Editorial appetite
Reaching out
Responsive design

5. Editorial appetite

6. Make sure our content is
editorially relevant & authoritative,
but unbiased and neutral

7. Reaching out

8. Sources of news
“Consider how content is consumed”
Online Radio TV Newspapers
35% 7% 41% 15%
Main Source
Source: Reuters Institute Digital News Report, 2013

9. Data Driven TV
http://www.youtube.com/watch?v=O29aWHTs8_c

10. Syndication
“Make sure your content is
useful & usable in online
media sites”

11. traffic sources
Direct
Referal
0 20 40 60 80
Percent
“We can reach far beyond our traditional ONS audience with our
content - getting our messages out further”

12. responsive /
device-friendly
data visualisation
Why?
To continue connecting with the
general public
How?
not just smaller screen sizes
interaction
navigation
processing power
memory constraints
mobile browser support for SVG

13. Our rough design process
(inspired by Scott Murray’s Design Process Survey and Andy Kirk’s response)
1. Establish the purpose of the visualisation
2. Acquire, familiarise with and prepare your data
3. Determine the editorial focus of your subject matter
4. Confirm your design, data representation and
presentation
5. Construct and complete your design solution

14. Editorial
Statistical/
economics
knowledge
Coders Design
“Put our statistical/economics skills and knowledge at the
heart of our content”

15. Robert Fry | @fryford | bit.ly/onsdatavis