Marketing with social media requires as much strategizing as any other marketing plan.

1. A Solid Social Media Marketing Strategy
Social marketing is, quite simply, the act of utilizing social media sites such as Facebook,
LinkedIn, Twitter and YouTube to expand a marketing strategy. Marketing with social
media requires as much strategizing as any other marketing plan. This article features
ideas on how to go about this.The number of social sites is growing exponentially on a
daily basis. People all over the globe are using sites like Facebook and Twitter to stay
connected not only with family and friends, but also to entities in which they are
interested. Something this successful should not be ignored by any business person.
However, the enormity alone can be overwhelming. In the beginning, it's best to research
five or six sites and from that group select two or three with which to begin working.
For the most effective use of social sites as a marketing tool there must be a clear goal in
mind. Is the goal to create an identity? Build traffic to a website? Feature special offers,
discounts and coupons? Disseminate needed information? Clarifying the goal of this facet
of marketing will determine how the site will be used. A clear-cut goal will reduce a
cluttered effect and make it much more appealing to the visitor.If a business were
international, it would dictate the use of one type of social site; if a business were highly
local (such as a local moving company) it would dictate the use of an entirely different
social site. In other words, matching the site to the needs of a particular business is vital
for success. A solely owned small business could make a big splash on LinkedIn, while a
mid-sized business may do better with a fan Page on Facebook. Learn the features of
several sites and match up accordingly.
Knowledge of the demographics of a particular customer base is vital in social marketing,
the reason being that targeted marketing is so much easier in social media. While one
business may target a 30-year-old stay-at-home mom, another business may target a 30-
year-old career-minded businesswoman. It's relatively simple to pinpoint either one
through group-joining on social media sites. The more laser-targeted the market, the more
customized the marketing approach can be.A neglected social media site is almost as
detrimental as a neglected blog site. It does not speak well of the business being
represented. One of the most important facets of the marketing strategy should be upkeep
and maintenance. If such a marketing tactic is a new addition to an existing program,
someone must be designated to be in charge of the upkeep. This means a smaller business
may want to begin with only two sites and possibly grow from there. Beginning small is
the best way.
Social Media
Blogs and Newsletters
Pay Per Click Management