Marketresearchcoverpage 110614005815-phpapp02[2]

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Marketresearchcoverpage 110614005815-phpapp02[2]

  1. 1. SurveyMonkey 2011 JMRX Dave GoldbergConfidential
  2. 2. Confidential 2
  3. 3. Mail• • •  3
  4. 4. – Mail•  • •  • •  •  4
  5. 5. •  •  •  •  •  •  •  CRM •  EFM (Enterprise Feedback Management) •  •  •  ($200-$1000 / ) •  •  WebConfidential 5
  6. 6. SurveyMonkey• • • •  6
  7. 7. SurveyMonkey – SurveyMonkey ? SurveyMonkey 800 Fortune 100 NPO : -Confidential 7
  8. 8.   3900   40%     110 /   35%   100   11,000   35%   400   9,000   80%: 2011 Confidential 8
  9. 9. •  surveymonkey.com •  •  SurveyMonkey SEO •  (1) SurveyMonkey Surveygizmo  Qualtrics  2%  Limesurvey  2%  Search Term Google 3%  Other  Quibblo  6%  survey #1 3%  surveys #1 Zoomerang  6%  online survey #1 SurveyMonkey(2)  online surveys #1 78%  web survey #1 free survey #1(1)  Searches for brand name + brandname.com, average monthly; source Google Keyword tool Apr 2011(2)  Includes Wufoo Confidential 9
  10. 10. 200+ 14 10
  11. 11. SurveyMonkey 11
  12. 12. SurveyMonkey•  7,000•  :         TBWA         SAP      ANA InterConKnental      DHL Japan         
  13. 13. Confidential 13
  14. 14. :•  15 URL•  E , web ,•   99.5%
  15. 15. CRM •  Citi Performing Arts •  •  Center •  Ancestry.com •  Lehigh •  NBA •  Salesforce.com •  •  Shmoop •  Autodesk •  KIPP Houston • Confidential 15
  16. 16. Confidential 16
  17. 17. • •  Web• •  17
  18. 18. 5•  5 6 MUJI GIFT CARD•  SurveyMonkey•  7 18
  19. 19. PR •  6 •  “ 20” • 19
  20. 20. Innocent Drink •  SurveyMonkey •  •  20
  21. 21. Salesforce.com •  •  360 •  21
  22. 22. • • • •  500 22
  23. 23. •  Law professor using empirical methodology and experimental survey design to test the connection between consumer attitudes and proposed changes affecting government regulated retail markets•  Psychologists from UCLA surveying US adults about attitudes toward police brutality•  The Applied Research Center investigating whether the "Millennial" generation believes that ethnicity is “no longer an issue” with the election of Barack Obama•  Communication scholars from the University of Washington are studying what character traits would create the most electable Republican/Democrat female candidate 23
  24. 24. 24
  25. 25. • • • • •  SPSS 25
  26. 26. •  2009 Philip Garland, Ph.D.•  26
  27. 27. “ ” - Philip Garland 27
  28. 28. https://www.surveymonkey.com/s/JMRX1 28

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