Research conducted by the Asia Digital Marketing Association (ADMA) in conjunction with Digital Media, the HK4As, the IAA HK, the HKDMA and the HKIM, reveals that the use of digital marketing is on the rise in Asia Pacific.
The results of the fourth annual industry survey conducted by the Asia Digital Marketing Association (ADMA), indicate that both large and small companies are increasing their investment in digital marketing. 39% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 16% over 2006. Over two thirds of those surveyed said that their online budgets have increased over last year.