The Miller Group, an advertising agency and integrated marketing firm in Los Angeles, shares several examples of healthcare companies using mobile marketing effectively.

1. The Power of Mobile in
Healthca re Marketing
www.millergroupmarketing.com

2. ➔Introduction
➔The Data Revolution
➔A few examples of healthcare mobile
marketing
➔Q & A
www.millergroupmarketing.com

3. “Every two days we create as much
information as we did from the dawn of
civilization up until 2003. That’s something
like five exabytes of data.”
-- Eric Schmidt, CEO Google

4. “There are three times as many smart
phones being activated every minute
as babies being born.”
--Hans Vestberg, CEO Ericsson

6. TEXT MESSAGING:
Kaiser Permanente was spending $150 per every
missed appointment in salaries and physicians’ time.
To remind patients about their appointments, they tested
a program that included text message reminders to
patients.
Results were extremely successful:
There were 1,800 fewer missed appointments equaling
a 95% success rate.
$275,000 was saved at a single clinic alone and the
initiative is now being rolled out nationwide.

8. MOBILE APPS:
“Apps for Children with Special Needs” is a website
run by Gary James, father of five, two with autism.
Gary hosts video reviews of apps geared towards
children with special needs.
It’s so successful, companies with relevant apps are
seeking Gary’s site out to promote their apps.

10. B2B MOBILE MARKETING:
ArthroCare – a medical device manufacturer -
hired The Miller Group to generate buzz and traffic at their
trade show booth during their largest trade show focused
on spine surgery: http://bit.ly/H4rgmj.
We developed a mobile campaign that digitized
ArthroCare’s extensive library of product data and video
demonstrations. Surgeons downloaded professional
papers, sales materials and videos to their PDAs via WiFi
portal, Bluetooth file exchange and QR codes.
And ArthroCare generated15% more leads than the
previous year.

13. TWITTER IN THE O.R.
Social media channels have helped open up an area of
healthcare previously only available to a select few: the
operating room.
Henry Ford Hospital became one of the first hospitals to
Tweet a live procedure from an operating room. Doctors,
medical students and personnel followed along as
surgeons tweeted short updates on the kidney surgery
to remove a cancerous tumor.
Twitter can also help healthcare organizations attract
new patients and recruit medical personnel.

14. Q andA
For a copy of this presentation
Or more information email:
info@MillerGroupMarketing.com