Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy. It allows users to share photos, videos, and text that disappear after being viewed. Key features include Stories, which allow posts visible to all followers for 24 hours, and Discover, which features content from media companies. Snapchat has raised $848 million from investors and was recently valued at $15 billion. Its "delete by default" approach mimics in-person conversations and has made it popular amongst advertisers targeting youth demographics.

1. Snapchat
Raj Vir (vir)

2. Products
❖ Snapchat App
❖ Chat
❖ Disappearing pictures, video, and text
❖ Stories
❖ Post to all followers for 24 hours
❖ Discover
❖ Content from ESPN, CNN, etc.

3. Financials
❖ Most recently valued at around $15 billion
❖ Has raised a total of $848 million, most recently from
Alibaba.
❖ Other investors include Benchmark, KPCB, Tencent

4. History
❖ Founded by Evan Spiegel and Bobby Murphy, 2 friends
at Stanford
Sep 2011 Initial Launch
Dec 2012 Videos
Oct 2013 Stories
May 2014 Chat
Oct 2014 First Ad
Oct 2014
Campus Story
Nov 2014 Snapcash
Jan 2014 Discover

5. What’s Hot
❖ Stories: In June 2014,
Snapchat announced Stories
had surpassed Chat in usage
❖ Hardware: Acquired Vergence
Labs for $15 million

6. Secret Sauce
❖ “Delete by Default”
❖ Common feature amongst all products
❖ Mimics in-person conversations
❖ Lucrative demographic for advertisers

7. Story Time

8. Competition
❖ Single most differentiated messenger - pioneered a new
form of communication
❖ iMessage & text messaging
❖ Facebook Messenger
❖ Instagram
❖ Cyberdust

9. Prediction
❖ Massive success
❖ Advancements to Discover
❖ Entrance to hardware and cameras