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Business Agility - A Cargo Cult of Innovation

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You were promised innovation. You were promised more customers, new streams of value, a nimble organization.
You were let down.

They said all it would take was an open-plan office, some scrum masters, and a dash of "design thinking" (whatever the heck that is), but here you are with three ping-pong tables and no market disruption. What happened?

There are no silver bullets. There's no one weird trick, no perfect universal framework that guarantees innovation, and anyone who tells you otherwise is trying to sell you something. Creating an organization that innovates regularly is hard, and while the strategies and steps we can use to get there are simple, that doesn’t mean they’re quick or easy.

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Business Agility - A Cargo Cult of Innovation

  1. 1. A CARGO CULT OF INNOVATION ThoughtWorks Atlanta — 24 August 2016 1
  2. 2. 2 HELLO!
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  20. 20. 20 POST HOC, ERGO 
 PROPTER HOC after this, therefore 
 because of this
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  33. 33. 33 INNOVATION
  34. 34. 34 YOU AREN’T STEVE JOBS, AND YOUR COMPANY 
 ISN’T APPLE.
  35. 35. 35 INNOVATION IS A 
 TERRIBLE GOAL
  36. 36. 36 UNDERSTAND WHAT IT 
 IS YOU REALLY WANT AND WHY
  37. 37. 37 WORK TOWARD YOUR 
 FIRST PRINCIPLES data —> insight —> beliefs —> bets
  38. 38. 38 MAKE BETS AGAINST BELIEFS; UPDATE BELIEFS data —> insight —> beliefs —> bets
  39. 39. 39 THE SCIENTIFIC METHOD
  40. 40. 40 THE LONG, HARD, 
 STUPID WAY
  41. 41. 41 MAKE BETS WITH THE BEST POSSIBLE ODDS
  42. 42. 42 LISTEN TO YOUR DAMN CUSTOMERS data —> insight —> beliefs —> bets
  43. 43. 43 EXPERIMENTATION 
 STILL NEEDS A PLAN, 
 AND A VISION
  44. 44. 44 MAKE SMALL BETS DON’T EXPECT SUCCESS KILL RUTHLESSLY
  45. 45. 45 REMEMBER THAT IDEAS ARE CHEAP
  46. 46. 46 LET YOUR TEAMS 
 SOLVE PROBLEMS, NOT DO TASKS
  47. 47. 47 EASIER SAID THAN DONE
  48. 48. 48 IF YOUR CULTURE DOESN’T ALLOW FOR SOMETHING LIKE THIS, GET AWAY FROM YOUR CULTURE.
  49. 49. 49 YOU CAN GET HELP, BUT YOU MUST ULTIMATELY DO THIS FOR YOURSELF
  50. 50. 50 STOP LOOKING FOR 
 SILVER BULLETS
  51. 51. 51 THESE ARE LEAD BULLET PROBLEMS
  52. 52. 52 THANKS. Coleman Collins ccollins@thoughtworks.com

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