Market Research Pmt

Market Research A necessity for Brand Promotion

Segmentation, Targeting, Positioning, The cornerstones of marketing strategy ,[object Object],[object Object]

Knowing the criteria of decision making that target segments use ,[object Object]

Without a feel of the market, understanding the cause & implications of market research data is difficult ,[object Object],[object Object],[object Object]

Understanding competitive moves to tone up our own brand and marketing plans is necessary ,[object Object],[object Object],[object Object],[object Object]

In House Analysis is theroretical If PMT is not aligned to market realities ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],A Lot depends on Market Insights

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PMT Laboratory Sample size of 10-12 HQ’s in a cycle

[object Object],PMT Field work Should be an ongoing process Brand Planning Process

Market Research Pmt

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Market Research Pmt