Mobile app abandonment has emerged to be a grave concern for many businesses today. Every enterprise is reliant on a mobile application to expand customer reach and increase revenue. But the incessant growth in mobile app development has made it difficult for businesses to keep users engaged and turn them into loyal, lifetime customers.

1. Are you struggling to convert
your app users into
lifelong customers & boost
the avg. life time value (LTV)?
Rishabh Software is proficient
at building intuitive, engaging
mobile apps for a diversified
client base.
www.rishbhasoft.com
sales@rishbhasoft.com
+1-877-747-4224
Sources: webanalyticsworld.net | statista.com | dazeinfo.com | localytics.com
4 WAYS TO DEAL WITH
MOBILE APP ABANDONMENT
4 WAYS TO DEAL WITH
MOBILE APP ABANDONMENT
Mobile app abandonment is more than just a metric for businesses worldwide. It reduces daily
active users of your app, resulting in loss of customers as well as business revenue
MOBILE APP
ABANDONMENT
RATE
= {1 - AppUserRetentionRate
24%
FACT
According to a report by
Localytics, mobile app user
abandonment is the second
highest application engagement
issue since 2012
of users
abandon the
app after first
use
TopReasonsWhyUsersAbandonApps
Crashes & Bugs
Technical flaws &
errors can lead
users to mobile
app abandonment
Poor UX Design
A bad UX can leave
users confused &
frustrated
Load Times
Users quit if your
app's avg. loading
time is beyond 3
seconds
loading...
Ad Clutter
In-app ads restrain
users from
performing their
activities in one go
HowToTackleMobileAppAbandonment
SimplifyOnboarding
Aseamlessapponboardingexperiencecansignificantly
reduceappabandonmentrate.Simplifysignupandloginas
wellasdon'toverloadyouruserswithexcessiveinformation.
PushNotifications
Itisaprovenmethodofincreasinguserretentionandhelps
yousendtargetmessages tocustomerlikediscountsand
promotions,givingthem acompellingreasontoreturntoyour
app.
MobilePersonalization
Personalizationisthekeytodeliveringamoreunique,
relevantexperience.Aligningtheexperiencewithuser's
needsismorelikelytomakethemloyaltoyourapp.
App Update
AppsshouldberegularlyiteratedwhethertheyareMVPor
fullyfunctional.Updatingtheappexperienceandfeatures
regularlycanhelpyoukeepusersengagedandinterested.
WHAT IS APP ABANDONMENT
UPDATES
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