In 2015, Online shopping wave has reached to the level where retailers have incorporated mobile devices into the shopping journey.

1. 2015
THINGS TO LEARN & IMPLEMENT
RETAIL SHOPPING
INSIGHTS
Driving Forces
This year, we saw many retail merchants venture into omni­
channel retailing & try in­store marketing solutions such as
beacons to enrich the shopping experience. We anticipate retail
stores to double down on these strategies and continue to find
ways to bridge the gap between offline and digital channels.
Omni­Channel & Mobile
First e­commerce
Mobile Wallet & Payment
Gateways
Increased Budget for
Retail Marketing & Advertising
Increase in Social & Network
Selling
Retail Loyalty Programs &
Offers
Optimal Workforce
Management
Retailenterprisesneedtostepup& bring
their‘A’ gametoengagetheircustomers
Augmented Reality &
Gamification
Customer Buying Pattern &
Business Intelligence
Integrate New Technology
Solutions & Expand Your
Retail Business
Source: thinkwithgoogle.com
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