iPhone component of survey

• We surveyed 500
Australian phone users
just before the release of
the iPhone 8 / iPhone 8
Plus / iPhone X.
• iPhone users made up
42% of respondents to
our survey. That makes
Apple users the biggest
single group of phone
users. This percentage
demonstrates the
importance of the iPhone
to the market and the
dominance Apple enjoys.
• As expected, more recent
iPhones, the iPhone 6
and 7 family make up the
majority of iPhones in use
in this country.
1. Analysis
Which Type Of iPhone Do You Own? The 6S and 6 Plus
Are The Most Common Australian iPhones
ProportionofRespondents
Proportion of iPhone
respondents

• We asked iPhone users
‘Where did you get your
iPhone?’
• The most common
responses were direct
from a telco store, for
example Optus or Telstra,
either online or in retail.
• These numbers are likely
to indicate the situation
two years ago, when
most signed up. High
Street retailers are an
increasingly popular way
to buy phones.
2. Analysis
iPhone Users – Where did you get your iPhone?
respondents

“When did you last
compare your phone
plan's cost & features?”
• The frequency of
comparison for iPhone
users is Impacted by
relatively high proportion
of the base which is tied
in to a contract.
• However, the most
common answer was ‘I
can’t remember’ at 25%
of respondents. That’s a
longer interval than the
average Android user.
3. Analysis
iPhone User : When Did You Last Compare Your Plan ?
Most common answer ? I Can’t remember
respondents

• Generally, the research
shows that iPhones use
more data than other
devices.
• It also shows that bigger
iPhones devices (iPhones
with bigger screens) use
more data than smaller
iPhones.
• Our data showed the
same trend as indicated
by the fact that iPhone 7
variant users use bigger
data bundles than their
iPhone 6 family
equivalents.
4. Analysis
iPhone Users : How Much Data Do You Use ?
The Bigger The iPhone The More Data You Use.
respondents
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
1GB or less per
month
Between 1GB and
2GB per month
3GB per month 4GB or 5GB per
month
Between 6GB and
10GB per month
11GB or more per
month
iPhone 6 or 6S or 6Plus iPhone 7, 7S or 7 Plus

• We asked “Now You know
The Australian price, do
you intend to upgrade To
The New iPhone 8 (from
$1079) / iPhone 8 Plus
(from $1229)
/ iPhone X (from $1579) ?”
• Most likely to upgrade
were iPhone 4, iPhone 4S,
iPhone 6 and iPhone 6S
users.
• iPhone 6 & iPhone 6S
contracts will be coming to
an end shortly and many
users will be eligible for
upgrades.
• Not a single ‘other’ phone
type user (e.g. Samsung,
Google Pixel) in our survey
intended to upgrade to the
new iPhone.
5. Analysis
14% of iPhone Users Intend To Upgrade To The
iPhone 8 / iPhone 8 Plus / X
ProportionofupgradingiPhoneusers
respondents

• We asked “What's the
best way to minimize the
cost of your phone over
the time you own it?”
• iPhone users are more
likely than Android users
to ‘do the maths’ and
compare the total cost
they will pay over 2 years.
• WhatPhone calculations
show it’s possible to save
between 10% and 20%
over 2 years buying the
new iPhone outright and
adding a SIM to it.
6. Analysis iPhone Users Are Sophisticated : >50% Know
They Need To Do The Maths To Compare
Contracts
respondents

• Around half of the iPhone
users who will upgrade
intend to buy their phone
outright and add a SIM.
• Phone companies and the
Apple store are still the
most common place for
people to buy their
iPhones.
• Nearly 70% of iPhone
buyers buy their device
from either a telco or the
Apple store (retail &
online.)
7. Analysis Method Of Upgrade
(Of iPhone Users Who Will Upgrade to the iPhone 8 / iPhone 8 Plus /
iPhone X)
Proportion of respondents who are
upgrading iPhone users

8. Analysis
iPhone Users – Would you consider buying a phone plan from an
unknown / lesser known brand if it was cheaper and offered the
same service and benefits?
respondents
• We asked “Would you
consider buying a phone
plan from an unknown /
lesser known brand if it
was cheaper and offered
the same service and
benefits?”
• Around 45% of iPhone
users are open to the
idea – although they may
need some reassurance
to do so.
• This result shows iPhone
users’ sophistication. The
ability to do this is an
important part of saving
money on your iPhone.

‘What did you do with
your *old* phone ?’
• The results show another
layer of affluence among
iPhone users. 45% of old
iPhones are sitting in
drawers at home –
presumably for use as a
backup.
• iPhone users are also
more generous than
Android users. iPhone
owners are more likely to
gift their old device to a
friend or family member
than Android owners.
9. Analysis iPhone Users – Most Old Australian iPhones Are
Sitting In Drawers
respondents

iPhone component of survey

Recommended

Recommended

More Related Content

Similar to iPhone component of survey

Similar to iPhone component of survey (20)

iPhone component of survey