- 75% of Australians are unaware of the many phone company options available and the benefits of smaller providers' plans starting at $14 per month. - 30% of people are still on plans without unlimited calls and SMS, despite such plans being widely available for as low as $14 per month. - Dissatisfaction with major phone companies is common, so consumers should consider switching to smaller providers for better service and deals.

2. 75% of people don’t know there are
50 phone companies in Australia.
30% of people still don’t have a plan
with Unlimited Voice and SMS
We asked if people trusted their phone
company. Most Common Answer ? Not at all.
The best deals are from smaller phone
companies.
These plans start at $14.00 per
month. It’s time for a change.
If you don’t like it, leave.

3. • 75% of people are
unaware of their options
when it comes to phone
companies and plans.
• There are around 50
phone companies in
Australia.
• So what ? Consider
smaller phone
companies. They often
have better plans and use
the same networks the
bigger telcos employ.
1. Analysis How Many Phone Companies Are There In Australia?
ProportionofRespondents

4. • 30% of people are not on
unlimited plans.
• So What ?
• It is highly likely these users
could get a better deal.
• Almost all phone plans have
unlimited calls and SMS in
Australia to Australian numbers
now.
• The cheapest plan with
Unlimited voice starts at $14 per
month.
2. Analysis Does Your Mobile Phone Plan Include Unlimited Standard Calls and SMS to
Australian Numbers?
ProportionofRespondents

5. • If you don’t trust your telco,
consider moving.
• Complaints to the TIO ( The
Tellecommunications Industry
Ombudsman, the telco
regulator) about mobile services
rose substantially over the last
year. The most common were
billing enquiries. (Likely related
to users being on the wrong
data plan-see later slides.)
• So What ?
• If you don’t trust your current
telco, move. The process can
take only 15 minutes if done
online.
How Much Do You Trust Your Telco?
ProportionofRespondents
3. Analysis

7. 70%+ of people don’t realize their
data usage is growing.
We asked how much data people
needed in a plan. Most Common
Answer ? 11GB+
28% of people have been charged
$10 or more in the previous month for extra
data.
Don’t get in to a phone contract.
You need to know your data usage before
you shop for a plan. ( We can help!)
If you’re under contract, move up a
plan. If you’re not, shop around.

8. • It is extremely unlikely these
people are correct in their data
estimation.
• On average, people use
between 70% and 100% more
data per year.
• So what ?
• Avoid contracts – see next slide.
When you take a no contract
SIM Only / prepaid plan, you will
be given more data over time –
see 2 slides on.
4. Analysis Do you think you'll use more data this year than
last year or less?
ProportionofRespondents

9. Research from WhatPhone Archives - relevant to next slide
• Cisco’s research aligns with the
ACCC which suggests an average of
70% growth in data each year in
Australia.
4. Analysis

10. Research from WhatPhone Archives
• In the 2 years between December
2014 and December 2016, Optus
raised data inclusions 300% from
500MB to 1.5GB in their no
contract $30/$35 SIM Only plan.
• In the year between December
2015 and December 2016,
Vodafone raised data inclusions
300% from 500MB to 1.5GB in their
no contract $30/$35 SIM Only
plan.
.
• In the 2 years between December
2014 and December 2016, Telstra
raised data inclusions 300% from
1.5GB to 5GB in their no contract
$50/$55 SIM Only plan.

11. • Respondents had a pretty even
split of their data requirements.
• These responses were very close
to same question for ‘have’
(‘How much data do you have in
your plan.’)
• The most common answer was
11GB or more
• This is substantially more than
advice even 2 years ago
• So what ?
• You need to know your data
usage before you consider
buying a plan.
• There is guidance on
WhatPhone to show you how to
establish your data use.
5. Analysis How Much Data Per Month Do You Need
In Your Plan ?
ProportionofRespondents

12. • 28% of people have been charged $10
or more in the previous month for
extra data.
• As we’ve seen, average data usage is
increasing for normal users at a rate
of 70% plus a year in our region. That
means that unless your data plan
increases, you will start to exceed
your data inclusion and incur the $10
fee.
• So what ?
• A $10 charge for extra data is a good
indicator that you’re on the wrong
plan.
• If it happens more than once,
consider contacting your phone
company to move up a spend level
(you’ll get more data for $10 that
way).
• If you’re out of contract, consider
shopping around for a better deal.
6. Analysis
Have you been charged $10 or more for extra data in your phone plan in the
last month? (On top of your normal phone plan's data inclusion.)
ProportionofRespondents

14. 77%+ of people don’t think they
should be charged a broadband
reconnection fee if they move house.
Speed and reliability are more
important than price for broadband
customers.
Consider Mobile Broadband bundles
with 25GB + They’re the fastet
growing ategory on WhatPhone.
Mobile Broadband can be faster and more
reliable than fixed.
You can move your mobile broadband
service as often as you’d like with no
charge.
69% of people want to be able to take
their broadband connection with
them.

15. If You Could Take Your Broadband Connection
With You, Would That Be An Attractive Option ?
ProportionofRespondents
• More than two thirds of
broadband users would like a
portable mobile broadband
connection.
• So what ?
• Mobile broadband is the fastest
growing category on
WhatPhone. (Also, see next
slide.)
7. Analysis

16. Broadband : Most Important Service Features?
ProportionofRespondents
• Speed and reliability are more
important than price or
choosing a known brand.
• Mobile broadband bundles with
70GB are now available with
pricing from $79.90 per month
• So What ?
• Mobile broadband is now a
practical alternative to fixed
plans, for many. It can be faster
and more reliable (depends on
plan, coverage and device.)
8. Analysis

17. • More than three quarters of
respondents would NOT expect
to be charged a fee to reconnect
their broadband service if they
moved house.
• So what ?
• Mobile broadband users do not
pay a reconnection fee, they can
move their connection
anywhere they want.
9. Analysis
If You Move House, Should You Be Charged A
Fee To Reconnect Your Broadband Service
ProportionofRespondents