This was a project we worked on to enhance USC\'s health awareness on campus for the entire Trojan family. (shown here in low-resolution)

4. The Problem and How FIT
Fits
How FIT Works
Budget
The Impact of FIT

5. 82% Why is
unawareness a
problem?
Of Trojans don’t
know of available
school health How do we fix
resources this?

6. Wellness - The condition of
good physical and mental
health, especially when
maintained by proper diet,
exercise, and habits

14. • Help people have a more
valuable workout
• Traffic alert system
• Present workouts for
beginners, or make your own
• Visual workout guides
• Track your progress

18. The focus of our application
is to increase the wellness
of the USC family; this is a
fun way to keep your mind
active in conjunction with a
healthy lifestyle!

20. • Focused on increasing
awareness of wellness
services USC offers
• Schedule counseling
appointments at the
Wellness Center
• Suggested classes at the
Lyon Center
• Lyon Center information
• Links to meditation podcasts

21. $5,000 Budget Allocation
$10,000 Application Design
$5,000 Research and Development
Long Term Support
$10,000
Marketing and Promotion

22. 82% 5%

23. Amount of Budget Wasted in $ Cost of FIT
$100,000,000.00
$90,000,000.00
$80,000,000.00
$70,000,000.00
$60,000,000.00
$50,000,000.00
$40,000,000.00
$30,000,000.00
$20,000,000.00
$10,000,000.00
$0.00
0.030% 0.05% 1% 2.50% 5% (Generous 41% (Half of 50% 82% (Full
Estimate) Full Estimate) Estimate)

24. Amount of Budget Wasted in $ Cost of FIT
$100,000,000.00
$90,000,000.00
$80,000,000.00
$70,000,000.00
$60,000,000.00
$50,000,000.00 At 5%, the amount of USC’s
$40,000,000.00 budget wasted is
$30,000,000.00
$5,645,965.00.
$20,000,000.00
$10,000,000.00
$0.00
0.030% 0.05% 1% 2.50% 5% (Generous 41% (Half of 50% 82% (Full
Estimate) Full Estimate) Estimate)

27. Trojan Body
Trojan Mind

28. Appendix

29. 1. Strategies
• Positioning: Smartphone Application customized for USC Trojans to increase the
awareness of health and wellness programs at USC as well as provide accessibility
for a healthier, more active, and stress-free lifestyle.
• Product: FIT-USC Health and Wellness Awareness Application
• Pricing: Free for Trojans (Students, Faculty, and Academic Staff)
• Distribution: Through USC Website, App Store, USC database
• Communications/Promotion: Coupons and discounts for various food venues
around USC, discounts on Lyon Center classes

30. 2. Action Plan and Implementation
• Media plan: FIT (Fully Integrated Trojans)
• Budget: $10,000
Facebook- Facebook Group-incentives for students to sign up for application, and
Twitter- Daily deals, promotions, and coupons which will be given for signing up
Freshman Orientation- Along with other mandatory assignments for Freshman
they will be urged to download the application and learn about the various sectors
Posters- “Download our Free App to get the most out of your Trojan Body & Trojan
Mind”- circulated around campus
Competitions- People that are most active on the application will receive rewards
for participating and encouraged to use
Promotions- Coupons and discounts for various food venues around USC,
discounts on Lyon Center classes