De presentatie van Anthony Bosschem, Darwin Analytics, tijdens de 5de Social Media Day op 28-05 in Antwerpen.

1. Darwin Analytics
Evolve faster.

3. Darwin Analytics
Content Marketing Analytics
that help you evolve faster.

4. Hoe produceer je meer en
beter presterende content?

5. 1/3
Wat is goede content?

6. Tweet 1
OMG check out this amazing
lolcat!
55 retweets
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all
marketers perform like A-
players
7 retweets

7. WHICH TWEET WINS?
Tweet 1
OMG check out this amazing
lolcat!
55 retweets
2 new followers
Tweet 2
Learn how Darwin helps all
marketers perform like A-
players
7 retweets
35 new followers

8. Facebook post 1
Fill out our contact form to try
out the fresh new Darwin
release <link>
1 comment:
OMG you spammers!
Facebook is about
engagement and love!
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO
losing a game of pool.
42 comments:
You are so awesome.
Best company ever!
Haha your CEO should be my
boyfriend.

9. Facebook post 1
Fill out our contact form to try
out the fresh new Darwin
release <link>
1 comment:
OMG you spammers!
Facebook is about
engagement and love!
21 conversions
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO
losing a game of pool.
42 comments:
You are so awesome.
Best company ever!
Haha your CEO should be my
boyfriend.
0 conversions

12. 2/3
Hoe produceer je
meer content?

13. “50% of marketing executives'
time at General Mills is spent
creating content”

14. BUT IN YOUR TEAM...

15. Your Content Hall Of Fame
to celebrate the people
producing the best performing
content.

16. BUT IN YOUR TEAM...

17. 2/3
Hoe produceer je
betere content?

19. Write
Measure
Learn

21. • Definieer wat succesvolle content is.
Succesvolle content is niet voor elk merk hetzelfde.
• Bouw een content hall of fame.
Content produceren is lastig. Juich best practices
publiekelijk toe, en beloon wie verantwoordelijk is.
• Analyseer wekelijks, niet maandelijks.
Elk stukje content is een experiment. Hoe korter de
feedback loop, hoe meer kansen om tot betere
experimenten te komen.
HOE PRODUCEER JE MEER EN BETERE CONTENT?

22. Thank you

23. Questions?
Anthony Bosschem
anthony@darwinanalytics.com