1. MARKET SEGMENTATION –
DO YOU KNOW...
• What your high potential segments are?
• Are your segments actionable?
• The size of the opportunity in each segment?
• The barriers and drivers to customer adoption?
• If your products/services are aligned with your
target segments?
• How to target and reach your customers/
prospects in the segments?
• If your messaging resonates with decision-
makers?
IMAGINE THE POSSIBILITIES IF YOU DID!
LET THE DIGITAL TECHNOLOGY EXPERTS AT GfK HELP YOU.
For more information contact Rick van der Wal at rickvanderwal@gfk.com or call +1 415 762 1041.