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Actionable Ideas for Driving Traffic to Your Website

As part of the Austin WordPress Beginner's Meetup, this presentation will help new bloggers and website owners come up with actionable ideas for driving traffic to their websites including: Google Analytics, Social Media, SEO, PPC, Newsletters and more.

While there are some references to WordPress specific plugins & services, these ideas could apply to any web platform.

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Actionable Ideas for Driving Traffic to Your Website

  1. 1. Actionable Ideas for Driving Traffic to Your Website Rich Plakas @RichP on Twitter www.RichPlakas.com
  2. 2. A Little Bit About Me ★ IT Background going back to the days of DOS & Novell ★ Began “messing” with WordPress in 2007. ★ Switched my focus from IT to WordPress in 2011 ★ I was tired of doing Windoze Updates & changing Printer Toners :-) ★ Joined the Austin WordPress Meetup Group In 2012. ★ I love BBQ & Craft Beer. ★ I run the 26th highest rated beer blog globally: www.CraftBeerAustin.com
  3. 3. A Little Bit About Me I run a WordPress Agency called Connected Systems. We help businesses with all aspects of their Digital Assets including: ★ SEO/SEM ★ Analytics and Website Optimization ★ Pay-per-Click Ads(Google Adwords & Facebook Ads) ★ Social Media ★ Ecommerce (WooCommerce) ★ Email Newsletters ★ Lead Generation
  4. 4. Tracking Traffic
  5. 5. Tracking Traffic https://analytics.google.com/ Google Analytics!
  6. 6. Tracking Traffic Google Analytics!
  7. 7. Tracking Traffic See “The WordPress Beginner's Guide To Google Analytics (with a side of Google Webmaster Tools)” http://www.slideshare.net/richplakas/the-word-press-beginners-guide-to-google-analytics
  8. 8. Actionable Ideas for Driving Traffic to Your Website Site Your First Task: Identify your target audience. i.e. Austin Area Males & Females 25-45 who drink Craft Beer & Eat BBQ Where do these people spend time online?
  9. 9. Actionable Ideas for Driving Traffic to Your Website Site Best Sources of Traffic:
  10. 10. Actionable Ideas for Driving Traffic to Your Website Site Possible Sources of Traffic: Social Media (Facebook,Twitter,Linkedin, Youtube) Organic Search (SEO -Google - Bing) PPC Paid Ads (Google Ads, Facebook Ads) Email Newsletters Direct Mail Guest Blogging TV/Radio
  11. 11. Actionable Ideas for Driving Traffic to Your Website Site Possible Source of Traffic: Social Media
  12. 12. Actionable Ideas for Driving Traffic to Your Website Site Possible Source of Traffic: Social Media - Facebook - Google+ - LinkedIN - Instagram - Pinterest - SnapChat - Y You do NOT need to invest in every available social media platform. You will probably only have time to manage 2 or 3 social platforms yourself. Find the platforms where your target audience spends time & invest in those! Social Media success is about conversations - talk with your customers aka BE SOCIAL!
  13. 13. Actionable Ideas for Driving Traffic to Your Website Site Possible Source of Traffic: Social Media Website Forums Facebook Groups Google+ Communities Make sure to adhere to each Groups’s Rules and Guidelines. Most website forums user profiles have a field for your website, use it! AKA Don’t Be Spammy!
  14. 14. Actionable Ideas for Driving Traffic to Your Website Site Due to the popularity of Facebook and the fact that many people are connected to it 24/7, many online forums have moved to Facebook Groups. This group has 1745 Members Group Rules & Etiquette are usually posted in the “Pinned Post’
  15. 15. Actionable Ideas for Driving Traffic to Your Website Site Your Tasks: Identify 3 Social Media platforms where your target audience spends time. Join at least 1 Facebook Group or Google+ Community where your target audience spends time. Setup Social Sharing on your Website(Jetpack and SumoMe plugins do this.
  16. 16. Actionable Ideas for Driving Traffic to Your Website Site
  17. 17. Actionable Ideas for Driving Traffic to Your Website Site Let’s discuss some of your best Social Media platforms for driving traffic to your website.
  18. 18. Actionable Ideas for Driving Traffic to Your Website Site Organic Search- SEO • Search Engine Optimization • “I want to be on page 1 of a google.com search” • It’s all about the “Content” (gone are the days of keyword “stuffing” meta tags) • Google/Bing like RELEVANT Content that is Updated Regularly(such as a “blog”) • SEO takes work!
  19. 19. Actionable Ideas for Driving Traffic to Your Website Site Organic Search- SEO See previous slides to: The WordPress Beginner's Guide To SEO http://www.slideshare.net/richplakas/the-word-press-beginners-guide-to-seo
  20. 20. Actionable Ideas for Driving Traffic to Your Website Site Organic Search- SEO Your Tasks: Install the Yoast SEO WordPress Plugin https://wordpress.org/plugins/wordpress-seo/ Read Yoast’s Plugin Guide: https://yoast.com/wordpress-seo/ Remember SEO is about good relevant content. Do you have that on your site?
  21. 21. Actionable Ideas for Driving Traffic to Your Website Site Paid Ads - Proceed with Caution! Google Adwords Facebook Ads(Boost Post) Instagram Ads Twitter Ads Linkedin Ads These are some of the most common online paid ad platforms.
  22. 22. Paid Ads - Proceed with Caution!
  23. 23. Actionable Ideas for Driving Traffic to Your Website Site Paid Ads - Proceed with Caution! f you don’t know what you are doing, hire a professional. ou risk wasting a lot of money by venturing into Paid Ads Start with Small Budgets such as $5/day.
  24. 24. Actionable Ideas for Driving Traffic to Your Website Site It’s creepy but Facebook knows a lot about it’s users…a lot! Target your Ads to specific demographics: Male vs Female Age Groups Zip Codes Income Levels Interests
  25. 25. Actionable Ideas for Driving Traffic to Your Website Site Paid Ads - Proceed with Caution!
  26. 26. Actionable Ideas for Driving Traffic to Your Website Site When you get up in the morning and grab your smartphone, what is usually the first things you check?
  27. 27. Actionable Ideas for Driving Traffic to Your Website Site When you get up in the morning and grab your smartphone, what is usually the first things you check?
  28. 28. Actionable Ideas for Driving Traffic to Your Website Site Email Newsletters
  29. 29. Actionable Ideas for Driving Traffic to Your Website Site Email Newsletters
  30. 30. Actionable Ideas for Driving Traffic to Your Website Site Email Newsletters Your Tasks: Find an email newsletter service that works for you and sign up for a free account. Read “How I Grew WP Site Care’s Email List by 1,075%” by Rob Neu http://robneu.com/grow-email-list/ Install a plugin like SumoMe that enables the Popup to capture emails from visitors. They call it their List Builder. We usually set the popup time between 45-60 seconds. https://sumome.com/app/list-builder
  31. 31. Actionable Ideas for Driving Traffic to Your Website Site Email Newsletters
  32. 32. Actionable Ideas for Driving Traffic to Your Website Site Email Newsletters If you are using a WordPress based Mailing List plugin such as MailPoet(vs a service such as MailChimp), you will want(need) to invest in a service such as SendGrid to avoid having emails sent from your server flagged as Spam. https://wordpress.org/plugins/wysija-newsletters/ https://sendgrid.com/ http://mailchimp.com/ https://www.constantcontact.com/ Here’s a list of 13 Newsletter/Mailing List Services: http://blog.capterra.com/top-10- mailchimp-alternatives-small-business-email-marketing/
  33. 33. Actionable Ideas for Driving Traffic to Your Website Site Guest Blogging If you an expert in your field, but just starting out a blog, Guest Blogging is a great way to drive traffic to your website! SEO Bonus: New backlink to your website from a higher authority website.
  34. 34. Actionable Ideas for Driving Traffic to Your Website Site Guest Blogging Your Tasks: Identify 3 sites you could guest blog on and contact them all with possible blog topics.
  35. 35. Actionable Ideas for Driving Traffic to Your Website Site Direct Mail Often forgotten, Direct Mail can be successful in driving traffic for local businesses and/or in Trade Magazines. Do any of your competitors advertise in local mailings and/or in Trade Magazines?
  36. 36. Actionable Ideas for Driving Traffic to Your Website Site Radio, TV and other Media wing the TV/Radio Stations where your target au Also, follow the Local Reporters. en…Be Social & Contribute when it’s appropria
  37. 37. KEYETV.COM We Are Austin
  38. 38. Actionable Ideas for Driving Traffic to Your Website Site Radio, TV and other Media HARO Help A Reporter Out arting a free account today. Reporters need expert sources for th ailored to your industry knowledge. Send unlimited pitches to ov https://www.helpareporter.com/
  39. 39. Rich Plakas @RichP on Twitter www.RichPlakas.com Q&A https://www.connectedsystems.us/ Actionable Ideas for Driving Traffic to Your Website Site

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