presentation on rural marketing ..................

1. ADVERTISING IN RURAL
AREAS
India has a population of over 1.2
billion,70% lives in rural areas.
Rural india consists of about 127
million households of about 50%
comes in contact of mass media like
T.V, radio, press or cinema

2. ADVERTISING MEDIA FOR
RURAL MARKETS
TRADITIONAL
MEDIA
Puppetry
Word of mouth
Mike
announcements
Folk theatre
House to house
campaign
MASS MEDIA
Television
Press and print
media
Radio
Cinema halls
Purchase ads

3. STRATEGIES FOR RURAL
ADVERTISING
 INFLUENCER STRATEGY
 PARTICIPATORY STRATEGY
 SHOW-N-TELL STRATEGY
 PRODUCT DEMONSTRATION
STRATEGY

4. INFLUENCER STRATEGY:
Depends on convincing power of
influential people.
Communicate commercial messages.
Marketers may utilise services of
panchayat, local priests and poojaris

5. PARTICIPATORY STRATEGY
Sports and festivals have high
participation level in rural areas.
Local events shows great opportunity
to reach rural masses

6. SHOW-N-TELL STRATEGY
This kind of advertisement creates huge
awareness about the brand among
interested people in rural india . Health
related advertisement like polio and
AIDS awareness programmes involve
‘show-n-tell’ strategy.

7. PRODUCT DEMONSTRATION
STRATEGY
Communicate merits and features of
the products.
Highlights the special benefits and
operating the product.
Demonstrators may provide free
samples to the villagers.