1. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
6. 2. NWE I want my loved one safe/well-cared for I want only the best medical care available
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9. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
10. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
11. Positioning vs Brand Matrix TMC Psych Makati Med St. Luke’s MetroPsych Basic Services Security, Confidentiality Good Food Luxurious boarding Quality ancillary medical service
29. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
Editor's Notes
Patients need To feel like they belong again in society To be cured Patients choose The Medical City Services, confidentiality, convenience Patients expect Proper treatment, good services
Patient’s Family need Help in taking care of their loved one Guidance on coping Patient’s Family choose Services, Confidentiality, Convenience Patient’s Family expect Proper care, Good Services
The marketing opportunity lies in the need for a psychiatric facility that offers not only quality medical services but it also goes beyond basic psychiatric set-up
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