Delapaz psych tmc - 10 step marketing plan

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Delapaz psych tmc - 10 step marketing plan

  1. 1. 10 STEP Marketing Plan for TMC Psychiatry Department Ma. Victoria Carmela B. dela Paz
  2. 2. 5 Steps for Part 1 (PTM and Positioning) 1. Families with loved ones with Psychiatric disabilities 2. Who need help, who feel lost 3. Other Psychiatric institutes 4. The gap are the lack of services and bed spaces being offered by the institution 5. The Psychiatry department is a major part of the hospitals function.
  3. 3. 5 Steps for Part 2 (Marketing Mix and Strategy) 1. Psychiatry department with more bed and more services (e.g. Autism, Group Psychotherapy center) 2. Inpatient services (Php 2,295/day) Outpatient services (at minimum cost) 3. On the Hospitals websites, Brochures 4. All over metro manila 5. Niche marketing
  4. 4. PART 1: STEPS 1 TO 5 Positioning to the Primary Target Market
  5. 5. 1. My Primary target market (PTM) is… • All those with Psychiatric disorders • With families who can and are willing to pay for the services • Those patients with families willing to send them to treatment as often as needed (2-3x a week)
  6. 6. 2. My PTM’s NWE • Patients need – To feel like they belong again in society – To be cured • Patients choose The Medical City – Services, confidentiality, convenience • Patients expect – Proper treatment, good services
  7. 7. 2. My PTM’s NWE • Patient’s Family need – Help in taking care of their loved one – Guidance on coping • Patient’s Family choose – Services, Confidentiality, Convenience • Patient’s Family expect – Proper care, Good Services
  8. 8. 3a. Direct and Indirect Products that address my PTM’s NWE • Direct: St. Lukes, East Avenue Medical Center • Indirect: Rehabilitation centers • Variables: Price, Location, Affiliated Doctors, Occupancy
  9. 9. 3b. Competitive Position Map 1. Location vs. Availability (Occupancy) 2. Doctors vs Services offered
  10. 10. 4. Identify the gap between customers and competition • TMC Psychiatry Department – Good line up of Doctors and Trained Residents • Increase in the demand, not enough space • More services and better packages
  11. 11. 5a. Estimate the market size using competitor data • There is not enough data to show much of the total Hospital profits comes from the Psychiatry department
  12. 12. 5b. Estimate the market size using company data • Bases on the census of the department, they are currently at full capacity (30 beds) • They have about 3 ER calls a day with about 1 admission every other day.
  13. 13. PART 2: STEPS 6 TO 10 The Marketing Mix Strategy
  14. 14. 6a. TMC Psychiatry Department
  15. 15. 6b. Product Description • The Psychiatry department of the Medical city has a 30 bed capacity (12 females, 18 males) • They offer treatments such as ECT, Cognitive Behavioral therapy and Counseling • They are equipped with staff and well trained Residents
  16. 16. 7. Price • Consultation fee: 2,500-5,000/hour • Room (Psych ward): Php2,295/day without medications
  17. 17. 8. Promo • Include a psychiatric evaluation with the Executive check up promo • Put services on the website of the hospital
  18. 18. Competitors Promo: None
  19. 19. 9. Place • These services are available at the Medical City serving people all across Metro Manila
  20. 20. 10. Niche • Medical City is one the Premiers of delivery health Services. • The Department is composed of the Top Psychiatrist in their Field of Medicine.
  21. 21. SUMMARY
  22. 22. 5 Steps for Part 1 (PTM and Positioning) 1. Families with loved ones with Psychiatric disabilities 2. Who need help, who feel lost 3. Other Psychiatric institutes 4. The gap are the lack of services and bed spaces being offered by the institution 5. The Psychiatry department is a major part of the hospitals function.
  23. 23. 5 Steps for Part 2 (Marketing Mix and Strategy) 1. Psychiatry department with more bed and more services (e.g. Autism, Group Psychotherapy center) 2. Inpatient services (Php 2,295/day) Outpatient services (at minimum cost) 3. On the Hospitals websites, Brochures 4. All over metro manila 5. Niche marketing
  24. 24. THANK YOU!

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