Email Marketing for Startups                        Riaz Kanani, Founder                                @riazkanani       ...
About me.• 17 years in Internet Marketing  – Multiple startup experience• DMA Email Council MemberRegular author and speak...
EMAIL MARKETING: TODAY
Email marketing: Preferred contactPreferred Method of Personal   Preferred Method of CommercialCommunication by age       ...
Email Marketing: No. of Email AddressesSource: Smarter Tools 2011
Email marketing: VolumeSource: DMA National Email Benchmark Report 2011
Email marketing: Contact FrequencySource: DMA National Email Benchmark Report 2011
Email marketing: Opt-OutsSource: DMA National Email Benchmark Report 2011
The Inbox MythSource: DMA Email Client Benchmark Report 2011
ANALYSIS
TECHNOLOGY
THE LAW
THE OPT-IN
You had me at Hello
Product Integration
SOCIAL
Viral Email Campaigns
VIRAL EMAILS
Saying Goodbye
DELIVERABILITY
METRICS
TESTING
THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk
Email marketing for startups
Email marketing for startups
Email marketing for startups
Email marketing for startups
Upcoming SlideShare
Loading in …5
×

Email marketing for startups

778 views

Published on

Email is critical to startups and it isn't just about placing an opt-in on your coming soon holding page!

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
778
On SlideShare
0
From Embeds
0
Number of Embeds
49
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • People will forget you.No of startups mentioned in past month on TechcrunchIn progressReminderInclude who and whatUnderstand timeframes
  • Source: http://www.smashingmagazine.com/2011/05/24/building-an-effective-coming-soon-page-for-your-product/
  • What do you do when someone says hello?
  • What is it?
  • The op-out or the opt-down..
  • Opt out examples
  • Email marketing for startups

    1. 1. Email Marketing for Startups Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
    2. 2. About me.• 17 years in Internet Marketing – Multiple startup experience• DMA Email Council MemberRegular author and speaker. Read online at:www.dmaemailblog.com and www.riazkanani.comContact: @riazkanani orriaz@connectedpaths.co.uk
    3. 3. EMAIL MARKETING: TODAY
    4. 4. Email marketing: Preferred contactPreferred Method of Personal Preferred Method of CommercialCommunication by age Communication by age Source: Merkle 2011
    5. 5. Email Marketing: No. of Email AddressesSource: Smarter Tools 2011
    6. 6. Email marketing: VolumeSource: DMA National Email Benchmark Report 2011
    7. 7. Email marketing: Contact FrequencySource: DMA National Email Benchmark Report 2011
    8. 8. Email marketing: Opt-OutsSource: DMA National Email Benchmark Report 2011
    9. 9. The Inbox MythSource: DMA Email Client Benchmark Report 2011
    10. 10. ANALYSIS
    11. 11. TECHNOLOGY
    12. 12. THE LAW
    13. 13. THE OPT-IN
    14. 14. You had me at Hello
    15. 15. Product Integration
    16. 16. SOCIAL
    17. 17. Viral Email Campaigns
    18. 18. VIRAL EMAILS
    19. 19. Saying Goodbye
    20. 20. DELIVERABILITY
    21. 21. METRICS
    22. 22. TESTING
    23. 23. THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk

    ×