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Email Marketing for Startups                        Riaz Kanani, Founder                                @riazkanani       ...
About me.• 17 years in Internet Marketing  – Multiple startup experience• DMA Email Council MemberRegular author and speak...
EMAIL MARKETING: TODAY
Email marketing: Preferred contactPreferred Method of Personal   Preferred Method of CommercialCommunication by age       ...
Email Marketing: No. of Email AddressesSource: Smarter Tools 2011
Email marketing: VolumeSource: DMA National Email Benchmark Report 2011
Email marketing: Contact FrequencySource: DMA National Email Benchmark Report 2011
Email marketing: Opt-OutsSource: DMA National Email Benchmark Report 2011
The Inbox MythSource: DMA Email Client Benchmark Report 2011
ANALYSIS
TECHNOLOGY
THE LAW
THE OPT-IN
You had me at Hello
Product Integration
SOCIAL
Viral Email Campaigns
VIRAL EMAILS
Saying Goodbye
DELIVERABILITY
METRICS
TESTING
THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk
Email marketing for startups
Email marketing for startups
Email marketing for startups
Email marketing for startups
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Email marketing for startups

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Email is critical to startups and it isn't just about placing an opt-in on your coming soon holding page!

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Email marketing for startups

  1. 1. Email Marketing for Startups Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
  2. 2. About me.• 17 years in Internet Marketing – Multiple startup experience• DMA Email Council MemberRegular author and speaker. Read online at:www.dmaemailblog.com and www.riazkanani.comContact: @riazkanani orriaz@connectedpaths.co.uk
  3. 3. EMAIL MARKETING: TODAY
  4. 4. Email marketing: Preferred contactPreferred Method of Personal Preferred Method of CommercialCommunication by age Communication by age Source: Merkle 2011
  5. 5. Email Marketing: No. of Email AddressesSource: Smarter Tools 2011
  6. 6. Email marketing: VolumeSource: DMA National Email Benchmark Report 2011
  7. 7. Email marketing: Contact FrequencySource: DMA National Email Benchmark Report 2011
  8. 8. Email marketing: Opt-OutsSource: DMA National Email Benchmark Report 2011
  9. 9. The Inbox MythSource: DMA Email Client Benchmark Report 2011
  10. 10. ANALYSIS
  11. 11. TECHNOLOGY
  12. 12. THE LAW
  13. 13. THE OPT-IN
  14. 14. You had me at Hello
  15. 15. Product Integration
  16. 16. SOCIAL
  17. 17. Viral Email Campaigns
  18. 18. VIRAL EMAILS
  19. 19. Saying Goodbye
  20. 20. DELIVERABILITY
  21. 21. METRICS
  22. 22. TESTING
  23. 23. THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk

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