The goal of the project was to implement a complete ordering system that can let restaurants provide their menus online to their potential customers and then also let their customers order from these menus provided, which will then notify the relevant restaurant of their order. The system is able to register restaurants and then allow them to add menus, menu items and other relevant ordering information while also receiving notification when a customer orders with them.
In order to achieve this functionality we had to implement a RESTful API, a database for storing restaurant and customer information, also an android and web application for allowing customers to make orders and finally a dashboard for restaurants to manage their account and be aware of orders made with them.
2. Hungr.ie
Massive growth in online food ordering with companies like just-eat (worth ~700M)
We offer an alternative that has the advantage of being free and global
Customer orders
food at Hungr.ie
Hungr.ie forwards
order to restaurant
Restaurant receives
order and prepares
food
3. The Team
The team is highly international and much quicker than the market
leader to build a global solution
Florian Rhinow,
C E O
&
C O O
Experienced Consultant
Colin Hardy,
C F O
Knowledgeable in
Statistics
Pablo Porto,
C T O
Experienced Software
Developer
Seamus McGonigle,
C M O
Experienced in Food
Industry
4. Solution
Competitors
Problem: No
universal
Solution
Just-eat, UK, Ireland
Business model
•Raised $64M in April 2012
•Sales rep convince
restaurants into contracts
with commission fees
Delivery Hero, Germany
•Raised $50M in Aug. 2012
Average Commission Fee
Seamless, East Coast, US
•10-15% per Order
•Big Restaurants pay 4figure amount
•Raised $50M in June 2011
Number of Restaurants
GrubHub, West Coast, US
•Raised $50M in Sept. 2011
•Big cities: 75%
•Small cities: 15%
Solution: Free
Service for
Restaurants and
Customers
• Scales very fast
• No sales rep needed
• Capture untapped markets
• Market leader in small cities
5. Unique Business Model
Business Model
Restaurants purchase top two spots in our search
engine ranking in their region
Revenue Year 1
1-Year Goal: 0.5% of target market
2,500 Restaurants AVG
1% buy top spot in our search engine ranking
25 Restaurants buy spot per hour
Average cost of a top spot costs is 0.85€ p. hour
The cost of ads on the top spot is based on
bidding (~0.85€ p. hour on average)
442M people & 1M Restaurants in target market
180,000€
6. Current Technology
Hungr.ie will offer a mobile application
People want an app, while competitors such as just.eat.ie do not offer one:
7. Financial Projection
Year 1
Goal: 0.5% of Restaurants
Year 2
•2,500 Restaurants AVG
Revenue
Goal: 1.5% of Restaurants
Year 3
•180,000€
Costs
•7,500 Restaurants AVG
Revenue
Goal: 4.5% of Restaurants
•Marketing: 200,000€
•Other: 50,000€
Net-profit
•540,000€
Costs
•-70,000€ p. Year
•Marketing: 500,000€
•Other: 60,000€
Net-profit
•-20,000€ p. Year
Year 4
•22,500 Restaurants AVG
Goal: 7.5% of Restaurants
Revenue
•37,500 Restaurants AVG
•1,620,000€
Revenue
Costs
•2,700,000€
•Marketing: 1,200,000€
Costs
•Other: 70,000€
Net-profit
•Marketing: 1,400,000€
•Other: 90,000€
•350,000€ p. Year
Net-profit
•1,210,000€ p. Year
8. st
1
Year Financial Overview
Revenue
Expenses
Amount of restaurants in target market
1 Million Restaurants
Server Costs
15.000€
1-Year Goal: 0.5% of target market
2,500 Restaurants AVG
1% buy top spot in our search engine ranking
Salaries
35.000€
25 Restaurants
Average Cost of one of the top spots is 0.85€
Marketing
200.000€
186,150€
250,000€
