Chapter 8 kotler quiz

TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Rebs Andal, MD 8 May 2010

1. In Basic Market Preference Segments, _______ exists when consumers want the same things ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. In Basic Market Preference Segments, _______ exists when consumers want very different things ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The Four Levels of Micromarketing includes all of the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Segmenting Consumer Markets includes the following except: ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Which of the following is FALSE on Effective Segmentation Criteria? ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Segmenting consumer markets based on region – Luzon, Visayas, Mindanao – is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Philippine General Hospital being a tertiary Government Hospital is an example of what pattern of Target Market Selection: ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Demographic Segmentation based on needs of male and female patients ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. The strategy of Coke and Ford releasing one product for all is a classic example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 8 kotler quiz

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