Digital Marketing as a Service - Ubikwitty - Introduction
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Digital Marketing as a Service helps small and medium businesses to take advantage of digital marketing in a way that maximises their return on investment. By connecting marketing activity to strategy, businesses can achieve their objectives.
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Digital Marketing as a Service - Ubikwitty - Introduction
- 2. The Digital Revolution Has Changed the Way We Do Business E-Commerce Social Search Analytics Information Symmetry
- 3. Yet many SMEs are getting left behind... 77% of SMEs don’t trade online don’t have an online presence whatsoever 25% Sources: Irish Independent IEDR.ie fora.ie 51% don’t interact with customers on social media 4% run website analytics
- 4. … and others are leading the way. Using an inbound content marketing strategy, NCI: ● Increased web traffic by 21% ● Filled student enrolment 100% Leveraging SEO and Adwords, Miller’s Bakery: ● Increased both online and in-store sales - up to 100% during peak hours ● Increased site visits by 10-20% Source: Hubspot Source: Google
- 5. 7It takes an average of 7 interactions with your business before a cold prospect becomes ready to buy. - Dr. Jeffrey Lant Rule of touchpoints
- 6. WHAT IS THE COMMON THREAD? ?
- 7. Digital Marketing and B2B SMEs Thought Leadership & Networking Lead Generation, Nurturing & Sales Branding & Awareness Candidate Attraction
- 8. Usual Approach We combine the ● people, ● processes ● & products that make digital work for SMEs. No ownership Multiple accounts Lack of time Not enough experience No strategy Our Approach
- 9. Digital Marketing as a Service
- 10. Digital Marketing as a Service Website Management ● Search Engine Optimisation ● Blog and Content Marketing ● Landing Pages and Lead Capture ● Google Analytics Setup and Monitoring Email Marketing ● Email Design ● Copywriting ● Website Integration and Automation Social Media ● Social Media Strategy ● Management & Monitoring ● Competitive Audit
- 11. Digital Marketing as a Service Google Adwords/PPC ● Keyword / Target Research ● Setup and Monitoring against KPIs CRM Setup and Management ● Data segmentation based on marketing strategy ● Updating and cleansing data from email campaigns ● CRM policies to maintain effectiveness Monthly Report ● Website Analytics ● PPC Campaigns ● Social Media ● Email Campaigns
- 12. “Ubikwitty has set up a strong digital marketing presence for Sync IT, and manages our day-to-day marketing activities. This allows us to focus on our core business knowing that our marketing and design needs are in safe hands.” “Ubikwitty’s involvement with Brandon Global IT has made a big difference. The whole company is more sales focused and our marketing collateral is becoming more professional and consistent.”