1. An Introduction

2. The Digital
Revolution Has
Changed the Way
We Do Business
E-Commerce
Social
Search
Analytics
Information
Symmetry

3. Yet many SMEs are getting left behind...
77%
of SMEs don’t trade online
don’t have an online presence
whatsoever
25%
Sources:
Irish Independent
IEDR.ie
fora.ie
51%
don’t interact with customers
on social media
4%
run website analytics

4. … and others are leading the way.
Using an inbound content marketing strategy, NCI:
● Increased web traffic by 21%
● Filled student enrolment 100%
Leveraging SEO and Adwords, Miller’s Bakery:
● Increased both online and in-store sales - up to 100%
during peak hours
● Increased site visits by 10-20%
Source: Hubspot
Source: Google

5. 7It takes an average of 7 interactions with your business before a cold
prospect becomes ready to buy.
- Dr. Jeffrey Lant
Rule of
touchpoints

6. WHAT IS THE COMMON
THREAD?
?

7. Digital Marketing and B2B SMEs
Thought Leadership
& Networking
Lead Generation,
Nurturing &
Sales
Branding &
Awareness
Candidate
Attraction

8. Usual Approach
We combine the
● people,
● processes
● & products
that make digital work for SMEs.
No ownership
Multiple accounts
Lack of time
Not enough experience
No strategy
Our Approach

9. Digital Marketing as a
Service

10. Digital Marketing as a Service
Website Management
● Search Engine Optimisation
● Blog and Content Marketing
● Landing Pages and Lead
Capture
● Google Analytics Setup and
Monitoring
Email Marketing
● Email Design
● Copywriting
● Website Integration and
Automation
Social Media
● Social Media Strategy
● Management & Monitoring
● Competitive Audit

11. Digital Marketing as a Service
Google Adwords/PPC
● Keyword / Target Research
● Setup and Monitoring against
KPIs
CRM Setup and Management
● Data segmentation based on
marketing strategy
● Updating and cleansing data
from email campaigns
● CRM policies to maintain
effectiveness
Monthly Report
● Website Analytics
● PPC Campaigns
● Social Media
● Email Campaigns

12. “Ubikwitty has set up a strong digital
marketing presence for Sync IT, and
manages our day-to-day marketing
activities. This allows us to focus on our
core business knowing that our marketing
and design needs are in safe hands.”
“Ubikwitty’s involvement with Brandon
Global IT has made a big difference. The
whole company is more sales focused and
our marketing collateral is becoming more
professional and consistent.”